Insights & Guides
Expert strategies for lead generation, conversion optimization, and performance marketing.
How to Verify Leads the Easy Way: Introducing OTP Phone Verification
In this post, I’m going to discuss how to verify leads right in your lead forms. So you can start generating high quality, verified leads.
How the FCC’s latest ruling affects lead generation
So, last week, the FCC gave the green light to a game-changing ruling that’s shaking things up in the lead gen industry.
TCPA Compliance Checklist for Your Lead Forms (With Examples)
Important: There are HUGE changes coming to TCPA come January 25th, 2025 and we’re working on some updates to this post. In the meantime, please check t...
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I’m writing today’s Weekly Lead Newsletter in a cold dark room from my phone with a newborn baby on my lap with an important message to share.
The ONE thing that matters most when it comes to conversions
What’s the key to skyrocketing your form’s conversion rates?
How Much to Charge Per Lead (Numbers & Calculator Inside)
One of the biggest challenges in pay-per-lead (PPL) marketing is finding the right price to charge your prospects.
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7 Best Lead Magnet Landing Pages [With Examples]
Creating a lead magnet landing page is easy.
How to Capture Mortgage Leads like Zillow With a Home Valuation Landing Page
Zillow has carved a name in the real estate industry.
5 Best B2B Lead Magnets That Are Actually Working Right Now
Lead magnets do three essential things for B2B businesses: capture attention, turn interest into action, and pave the way for long-term relationships.
Get More Qualified Solar Leads: 9 Conversion Boosting Tweaks for Your Forms
Your solar forms hold incredible potential when it comes to capturing high-quality leads from your website.
Case Study: How We Doubled Leads With Content Upgrades (Plus Ultimate Guide)
Content upgrades are like a cheat code for turning casual blog readers into email leads.
How to Create a Multi Step Form With a Progress Bar (And a Conversion Crushing Mistake to Avoid)
In this post, I’m going to show you exactly how to create a multi-step form with a progress bar, like this 👇