Insights & Guides
Expert strategies for lead generation, conversion optimization, and performance marketing.
How Direct Marketing Media Eliminates Lead Returns with Real-Time Verification
Performance-based lead generation company went from 15-30% industry-standard return rates to zero returns on uncontactable leads.
Eliminating Lead Rejections Before They Gut Your Margins
Welcome to the LeadCapture Blueprint. This is where I share raw, no-fluff, and tactical lead gen insights pulled straight from what’s working at LeadCap...
How to Verify an Email Address Before Submission (And What’s Actually Working Right Now)
[](https://www.linkedin.com/in/john-porrini17/)This post comes from our LeadCapture Blueprint newsletter. This is where I share raw, no-fluff, and tacti...
Real Time Email Verification for Forms: A Better Way to Stop Bad Leads With Fake or Disposable Emails
I’m just gonna say it… I’ll never capture another lead without verifying the email address right in the email field again…
Why Bad Facebook Tracking Hurts Your CPLs (And How to Track Form Conversions Accurately)
Most lead sellers and lead generators have a leaky bucket and don’t even realize it.
How Smart Lead Sellers Use Conditional Form Redirects to Simplify Routing (And Why It’s a Huge ROI Booster)
If you’re a lead seller (or even an agency) that distributes leads to clients, you already know that post-submit experiences matter.
Consent Templates for Lead Forms: TCPA, CCPA, GDPR, A2P, and More
If you’re generating inbound leads, you already know that compliance isn’t optional especially when it comes to regulations like TCPA, CCPA, GDPR, and A...
Lead Velocity Optimization: How We Increased Daily Lead Flow by 15% Without Buying More Traffic
If you’re running high-volume lead gen campaigns or managing performance marketing for clients, you know the pressure: deliver more leads, better qualit...
The Silent Cause of Poor Lead Gen Margin & Client Dissatisfaction: Broken Lead Ops
When you’re generating inbound leads it’s easy to get hyped about ad clicks, creatives and A/B tests… and then totally sleep on what happens after the l...
How to Build CCPA Compliant Lead Capture Forms (CCPA Template Included)
Dealing with privacy regulations when capturing leads is a real headache.
New Google Ads Prediction Model Scores Landing Page Navigation: What This Means For Lead Generation
TLDR: If your landing page isn’t aligned with what users are looking for or is tricky to navigate, your ad might not get as much visibility. On the flip...
Product Update: Increase CTR With Radio Buttons, Compliance Enhancements & More
We just wrapped up our latest sprint and rolled out a fresh batch of updates inside of LeadCapture.io. This release includes a highly requested UX featu...