Insights & Guides
Expert strategies for lead generation, conversion optimization, and performance marketing.
How to Write High Converting Form Copy Using ChatGPT
Your lead form’s success hinges on one crucial element: your form copy.
Lead Routing Best Practices: Getting Leads to the Right People After Submission
You’ve crafted a killer landing page and slapped on a high-converting lead capture form.
Blueprint for High Converting Lead Capture Forms
Your lead capture form will make or break your landing page. Yet, I see countless forms that just don’t cut it.
Form Conversion Rate Benchmark Report: Understanding and Improving Your Form Conversion Rates
So, you’ve likely landed here wondering, “What’s a good form conversion rate?”
The Weekly Lead #02: Unlocking AI’s Potential, Google’s Insights on Page Experience, and More Backend Optimizations
Read time: 3 minutes Welcome back to this week’s edition of The Weekly Lead — A weekly newsletter designed to propel your business growth and elevate ...
The Weekly Lead #01: Content Upgrades, Google Updates, & Backend Optimizations
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Jotform Review From the Perspective of a Marketer (Plus Top Jotform Alternative)
As a form builder, Jotform tops the list of popular choices for marketers looking to create forms for their campaigns.
Elementor Multi-Step Form Issues: Read This Before Creating a Multi-Step Form Using Elementor
Are you thinking of building a multi-step form in Elementor for your website or landing page?
9 Landing Page Form Teardowns (Mistakes to Avoid)
Your landing page form can make or break your lead capture efforts.
Lead Qualification Checklist: 6 Ways To Pre-Qualify Prospects With Your Forms
Did you know that only 27% of leads are even qualified to have a sales conversation?
The Perfect Pay Per Lead Marketing Tech Stack (14 Essential Tools)
Running a successful pay per lead marketing campaign relies heavily on having the right tech stack.
No-Fluff Advice: How to Build a Lead Generation Website That Converts
In this post, I’m going to provide some no-fluff, no-BS advice about how to build a lead generation site that actually converts.