Prove the Quality of Your Leads and Prioritize Your Best Ones
Lead scoring finally gives you an easy way to see which leads are your very best, so you can prioritize them and increase your post-submission close rates.
How many employees does your company have?
Assign points to each option. Slider and number fields can use their answer as the score directly.
Set Custom Score Rules by Response
You already know which answers signal a great lead. Lead scoring lets you put a number on it. Assign points to each answer a visitor can choose, so someone who picks 500 or more employees scores higher than someone who picks a smaller range. For sliders and number fields, the answer itself can be the score. Every rule is yours to set, in plain language, with no formulas to write.
- Assign points to each answer option on buttons, dropdowns, and multi-select fields
- Use slider and number answers directly as the score for that field
- Cap how much a single multi-select question can contribute so it never dominates
- Opt in only the fields you want scored, so the setup stays clean and focused
Scores Calculated in Real Time
There is no waiting and no overnight batch job. As a visitor moves through your funnel, their score is calculated on every step. By the time they reach the end, the total is ready, attached to the lead, and included even in the partial lead if they drop off early. What you see is always current.
- The running total updates on every step as visitors make their selections
- The final score is locked to the lead the moment they submit
- Partial leads carry the score they had reached when they abandoned
- The score is included in every outbound payload to your CRM and tools
Route Your Leads by Score
A score is only useful if it changes what happens next. Use the total score in your funnel routing rules to decide where each lead goes. Send your highest-scoring leads straight to a booking page or your best buyers, and route lower scores to a nurture path or downsell. Combine score thresholds with your other conditions for routing that is as precise as you need.
- Route on the total score with greater than, less than, between, and more
- Send top-scoring leads to booking pages, calendars, or premium buyers
- Hold or nurture lower-scoring leads on a different path
- Combine score thresholds with any other answer for fully custom routing
Reward Quality Signals with Validation Bonuses
Some of the strongest quality signals come after the answers. With validation bonuses, you add extra points when a lead passes a key check, like verifying a real phone number, confirming an OTP code, verifying their email address, or showing up as clean, non-fraudulent traffic. These bonuses push your highest-intent leads straight to the top, where they belong.
- Add bonus points when a phone number is validated and verified
- Add points when a one-time passcode is confirmed by SMS
- Add points for a verified email address that is not disposable
- Reward clean traffic that passes your click fraud check
Explore More Features
Lead Distribution & Routing
Send every scored lead to the right CRM, buyer, or destination automatically.
Lead Verification
Verify phone numbers and email addresses in real time, the checks that power your validation bonuses.
Click Fraud Identification
Score traffic the moment it lands and reward clean, non-fraudulent leads with bonus points.
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