Identify Fraudulent Clicks the Moment They Hit Your Page
Click fraud is a major problem in lead capture, fueled by spam and bots. LeadCapture scores every visitor the moment they land, so you can enrich each lead with a quality verdict, block your funnel from loading, and route by status to maximize lead quality.
Visitor from Google Ads
Every visitor gets one of three verdicts
Score Every Visitor the Moment They Land
The instant a visitor hits your page, their click is analyzed and scored. Each visitor gets one of three clear verdicts: good, warn, or bad. The verdict is attached to the lead automatically, so every record in your dashboard and every payload sent to your CRM is enriched with a traffic quality signal. There are no tags to place and no setup beyond a single toggle.
- Every click is scored the moment it lands, before your form even loads
- Three clear verdicts, color-coded so the result is obvious at a glance
- Each lead is enriched with its verdict in your dashboard and outbound payloads
- Detection looks at browser, device, network, and behavior signals
Flagged visitors never see your form, survey, or funnel, so bots cannot even attempt a submission.
Block Your Funnel From Loading on Bad Traffic
Enriching leads is one option. Shutting fraud out entirely is another. Choose a status and LeadCapture will block your form, survey, or funnel from loading for any visitor that matches it. For example, set a warn verdict to block, and a flagged visitor never even sees your funnel. It is the difference between recording fraud and refusing to serve it.
- Optionally block your form, survey, or funnel from loading entirely
- Set the rule per verdict: block on warn, block on bad, or both
- Flagged visitors never see your funnel, so bots cannot attempt a submission
- Blocking before load also saves spend on downstream verification and enrichment
Use conditional logic to route by verdict, or lead scoring to reward traffic identified as good.
Route Every Lead by Its Fraud Status
You decide what each verdict means for your business. With conditional logic, route leads down different paths based on their click fraud status, sending clean traffic straight to your best buyers and holding flagged traffic back for review. With lead scoring, give good traffic a higher score so your strongest leads rise to the top automatically.
- Use conditional logic to route leads by their good, warn, or bad verdict
- Send clean traffic to premium buyers and hold flagged traffic for review
- With lead scoring, add points when traffic is identified as good
- Combine fraud status with your other rules for fully custom routing
Traffic identified as good
Number is valid and reachable
One-time code confirmed
Address verified, not disposable
A real, fully verified lead
A Complete Defense, From First Click to Submission
Click fraud identification is your first line of defense, and it pairs extremely well with the rest of the lead quality tools in LeadCapture. Catch bad traffic the moment it lands, validate the phone number, confirm it with an OTP, and verify the email address. Together they cover the entire journey from first click to final submission, so only real, reachable people make it through to you.
- Pairs with phone validation to confirm the number is real and reachable
- Pairs with OTP phone verification to confirm a real person is behind it
- Pairs with email verification to catch fake and disposable addresses
- End-to-end coverage from first click to submission for the highest lead quality
Where the Click Fraud Data Comes From
Click fraud identification in LeadCapture is powered by Anura.io, an industry leader in fraud and bot detection. Every visitor is analyzed in real time against a deep set of fraud signals, so the verdict attached to your leads is accurate, fast, and built on best-in-class data.
Real-time analysis
Every visitor is analyzed the moment they land, before your funnel finishes loading.
Purpose-built detection
Anura.io is dedicated to fraud and bot detection, not a feature bolted onto something else.
Deep signal coverage
Browser, device, network, and behavior signals are all checked against known fraud patterns.
Proven at scale
The same detection trusted to protect large advertising budgets, applied to your lead funnels.
Explore More Features to Ensure Your Leads Are Real
Lead Verification
Validate phone numbers, confirm them with SMS OTP, and verify email addresses in real time.
Lead Playback
Watch session recordings of every visitor to see exactly how real leads move through your funnel.
LeadProof
Prove the integrity of every lead you capture with a verifiable record of how it was generated.
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