What’s new in LeadCapture

Last sprint we went deep on conversion and AI, calculators you can build with Copilot, MCP, dynamic summary steps, Transition Steps 2.0, teasers and callouts, and a first look at the new traffic section.

This sprint we shipped the next layer of that story: stronger AI tooling, clearer branching, agency-scale workspaces, and Everflow ready for real volume.

MCP v2, build funnels (and ads workflows) from your own AI

MCP isn’t a one-off anymore. v2 brings more tools, better funnel setup from the start, and cleaner duplication, so Claude, Grokbot, and other MCP clients can stand up and iterate funnels the way your team actually works. We’re also putting together a short video on funnel + ad automation use cases.

If you’re an agency or lead seller who lives in AI tools all day, this is how LeadCapture meets you there,without leaving the workflows you already trust.

Flow Logic Builder — rebuilt for real branching

We rebuilt the Flow Logic Builder so complex routing is easier to see and easier to trust. Advanced branching is clearer on the canvas, and you get new conditions: is any of and is none of.

More qualified leads start with asking the right questions in the right order. This makes that logic maintainable when funnels get serious.

Everflow v2 — direct linking, relaunched

Everflow is back as v2 with direct linking. If you route and attribute through Everflow, you can wire LeadCapture the way your buyer and affiliate stack expects — without the old friction.

Agency plan — unlimited client workspaces

Agencies can now run unlimited client workspaces with custom branded LeadCapture for each client. One platform, clean separation, and a branded experience your clients recognize as theirs.

That’s the beachhead: more qualified leads, faster response — and a setup that scales with how agencies actually sell.

Also shipped this sprint

• Mid-test A/B adjustments so you can tune live experiments without starting over
• Dashboard: drag funnels into a custom order, sort by table/column (e.g. highest leads), and click a folder to refresh top-level metrics for that folder
• Trusted Form auto-tagging enhancement
• Push leads without contact records when your flow needs it
• Lead Resume: pick up mid-funnel without firing CRM / unique-link tracking when you don’t want it — still supports text/CRM unique links with tracking cookies when you do (big efficiency unlock for ops)
• Master forms: embed one form (webhooks, compliance, integrations) across multiple pages
• Accordion-style callout text under forms
• Field masking for sensitive fields
• OTP branded sender ID for AU (path from unverified sender → branded setup)
• Auto-advance for option buttons (show/hide continue; when to advance vs not)

What’s next

We’re leaning into traffic generation in the traffic section (SEO + LLM citations), UI polish (button animations/effects, page builder components), and more enrichment + analytics.

Notes and thoughts from our founder

Last sprint we shipped some of our biggest updates yet, the kind that change how you think about where LeadCapture is headed. A lot is in motion (agency scale included), but the thread I keep coming back to is MCP and AI.

We’ve always tried to build in the open with your feedback. Lately that has meant shipping fast enough that it feels like we’re building in real time with you. Our first AI bet was the right one for that moment: put AI inside the product so you can build and edit faster. Copilot still matters for that.

What I didn’t fully see early enough, even while trying to think ahead, was the other direction: people don’t only want AI in LeadCapture. They want to bring LeadCapture into their AI. Their agents. Their context. Their other tools.

That’s why we built the MCP server. After the first beta, we found a pile of improvements fast. MCP is still new for a lot of teams, and we’re learning in public with you.

Here’s where I think this goes: as more people adopt AI, agents become a new class of software user. Funnels that used to take serious time (and sit behind campaigns that cost hundreds of thousands, sometimes millions, to drive and test) can be stood up by someone with the right agent stack: Claude, Codex, Grokbot, or whatever they already live in. A local roofing or HVAC owner, or a kid or employee on their team, can feed an agent context about the business and the leads they want, and get a full funnel back. For agencies already living in those tools, funnel work stops being a separate silo and starts living inside the workflow they already run.

Long-term, LeadCapture is the infrastructure underneath that agent layer. Copilot stays the in-product efficiency play. MCP is how your agents build, edit, optimize, and pull data from outside. Helping you actually use that stack — and win with it — is where I’m putting more of my focus.

One hard line, though: AI and MCP are powerful, but they don’t replace a rock-solid funnel and lead infrastructure. At scale, lead queuing, delivery reliability, and the stuff under the UI are what keep leads from bottlenecking or getting stuck, which is what kills follow-up speed. You could have an agent spin up custom servers and glue for all of that. Most of the time that’s busywork. Better use of AI is building on top of software that’s already built for lead gen outcomes: more qualified leads, delivered fast, on infrastructure you don’t have to babysit.

— John

Our MCP server is officially here in beta.

You can now connect LeadCapture to Claude, Codex, or Cursor and use AI to work directly with your funnels. Build a full funnel from scratch, make edits to an existing funnel, or analyze performance and figure out what to improve next.

We’re still expanding what MCP can do, but it’s already opening up a completely new way to build and optimize inside LeadCapture.

In the attached video:

I use the new LeadCapture MCP server to have Claude build a complete life insurance lead generation funnel from scratch, including:

• Landing page • Multi-step lead quiz • Qualifying questions • Real-time email validation • Phone validation • OTP phone verification • TCPA consent • Funnel styling and UX • Automated QA • Funnel performance analysis

The entire initial build takes about 10-15 minutes.

I’ll also show you how to connect LeadCapture to Claude using MCP, how Claude can interact with your funnel, where human review still matters, and how you can use AI to analyze your funnel data and figure out what to test next.

This is a look at where I think the world is heading: AI tools like Claude and Codex becoming a layer on top of the software you already use and actually doing the work for you.

Hey everyone,

We’ve been working hard to improve AI Copilot, and Copilot 2.0 is now live, with an even bigger 3.0 update already on the horizon.

Building AI directly into a platform like LeadCapture is an ongoing process. It takes constant training, testing, and refinement, and this release is a big step forward.

What’s new in Copilot 2.0

• It knows LeadCapture much better. Every feature is registered with Copilot, including where to find it, so you should see far fewer incorrect or outdated answers.
• Saved conversation threads. Keep separate conversations for different projects, builds, questions, or investigations without constantly starting over. This is a good way to manage context and streams with AI, so it doesn't go off course.
• Questions stay questions. Asking “Can I do X?” now gives you an answer instead of making changes to your funnel.
• Better recovery from changes. Copilot understands that edits can be restored through version history and can guide you there when needed.
• Faster responses. We reworked how Copilot handles context, especially in longer

New: AI Copilot Crash Course

I also put together a new crash course showing you how to get the most out of Copilot, including how to build faster, optimize funnels, analyze results, make sweeping changes, and even create custom calculators using AI.

The video is included in this update

There’s a lot more coming. As always, keep sending us your feedback. It directly helps us make Copilot smarter and more useful.

Incoming!!! Feature drop. Let’s get right into what we shipped in July through the first half of August.

One of our most requested features… Custom Calculations lets you build real calculators inside LeadCapture and use them to generate leads. Dynamic Content lets one thank you page adapt to whatever your distribution partner sends back, including buyer phone numbers and calendar links. Around those, we enhanced teaser text and transition steps, added content-only steps and a dynamic summary step, shipped a QR generator with a new Traffic section, gave you visibility into who changed what in your funnels, and made your forms even more discoverable to Googlebot and crawlers and more… all shaped built from feedback from all of you.

Highlights from Our Last Cycle

In case you missed it, our last engineering cycle leaned heavily into two things: tracking and attribution, and lead qualification. On the tracking side, we shipped our first public API, a server-side Google Ads integration, a direct Everflow integration, Google Enhanced Conversions, and a big expansion of what you can push to your data layer and Google Tag Manager. On the lead quality side, we created a new workflow for how you block bad leads… by email, domain, and IP, and launched zip code validation to keep bad geography out of your funnels. On top of that, a stack of builder and page experience upgrades that give you more control. You can read that update here: https://leadcapture.io/updates/

The list of enhancements, features, and fixes continues… let’s dive into our latest feature drop:

What We Shipped

Build and Convert

Custom Calculations (Build with AI)

• Build complex, multi-variable calculators directly in your funnel. Mortgage refi calculators, solar savings estimators, quote tools, insurance premium math.
• Show results live on a step, so the prospect sees their number before they hand over contact info.
• Turns the calculator itself into the lead magnet. People will trade an email for a personalized number in a way they won't for a generic offer.
• This is the largest single feature in this release and it opens up funnel types that weren't possible here before. Watch our full course on how to build complex calculator for lead gen with AI here: https://www.loom.com/share/3475e666615d4f798026c14e98000021

Dynamic Summary Step

• Show prospects a clean, conversion-optimized recap of everything they entered before they hit the contact step.
• Any answer they got wrong, they click, jump back to that step, fix it, and land right back where they left off.
• Worth testing if you're seeing data quality problems, mistyped ZIPs, wrong vehicle year, bad income figures. Catching it before submission is cheaper than catching it after a buyer rejects the lead.

Transition Steps 2.0

• Transition steps are no longer just a spinner. You can now run dynamic messaging while the step loads. See how it works here: https://www.loom.com/share/e68b4550988d4d5f865bbaf80494126b
• Sequence real language: "Reviewing your responses," "Building your profile," "Getting your best rate quotes."
• Slowing the prospect down at the right moment and showing work happening behind the scenes tends to raise perceived value right before the conversion.

Step Teaser Text 2.0

• New callout system for the text that sits alongside your steps, including benefit-focused callouts and [SECOND CALLOUT TYPE].
• Teaser text is one of the highest-leverage, lowest-effort things you can change on a funnel, and most people leave it empty.
• We have a video walking through how to use callouts to lift form conversion rates. [VIDEO LINK]

Content-Only Steps

• Add a step that's pure content, no fields required.
• Useful for interstitials, offer explanations, trust-building, disclosures, or anything you want the prospect to read before the next question.

Full-Page Background Images

• Set a background image across the entire page, not just a section.
• More control over how a lead capture page looks and feels, especially when you're matching an ad creative or a client's brand.

After the Conversion

Dynamic Content

• Pass any captured or returned value into your thank you page and render it live. Phone numbers, calendar links, agent names, buyer names.
• Run one thank you page instead of twenty. The page adapts to who the lead was sold or routed to.
• The core use case: you post the lead to your distribution platform, it returns the buying agent along with their phone number and calendar link, and your thank you page instantly shows a click-to-call button and a booking link for that specific agent.
• Pairs with dynamic redirect URLs. Together they replace a pile of hardcoded pages with one page that knows who it's talking to.

Traffic and Tracking

QR Code Generator

• Generate QR codes that point at your funnels, directly in the platform.
• Create multiple codes for the same funnel and track performance for each one separately.
• Built for offline-to-online traffic: realtor signs and open houses, service truck wraps, direct mail, trade show booths, print. If you run clients in those categories, this is a channel most of them are underusing.

New Traffic Section

• A new home in the platform for everything related to driving traffic to your funnels, starting with the QR generator.
• We'll be adding resources here, plus an agency directory. More on that soon.

Meta CAPI Controls

• Deduplicate on the values you choose rather than a fixed key, matched to your lead event.
• More control over exactly when CAPI fires.
• Cleaner event data into Meta means better optimization and less double-counting in your reporting.

Collaboration and Change Visibility

Multi-Tab Save Protection

• If a newer version of your funnel was saved somewhere else, we now prompt you before you overwrite it.
• Kills the situation where you had the builder open in a second tab and silently wiped out an hour of someone's work.

Version History Attribution

• Version control now shows who made each change.
• It also flags whether the change was made by a person or by Copilot.
• When something changes on a live funnel, you can see exactly who or what did it, instead of guessing.

AI and Under the Hood

Copilot Accuracy Improvements

• Copilot was giving confidently wrong directions on where to find certain features. That's fixed.
• Answers are now more directive and more accurate, especially for setup flows like Meta and CAPI configuration.
• If Copilot tells you where something lives, it should now actually be there.

Googlebot-Discoverable Form Rendering

• We improve how forms render on lead capture pages so Googlebot can properly discover and crawl them.
• If you run paid search, crawlable form content feeds directly into landing page experience and ad quality score.
• Nothing to configure. It applies to your pages automatically.

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What We're Working On Over the Next Few Weeks

• Agency Accounts and Workspaces - Spin up client sub-accounts under one roof, with co-branding. Launching shortly.
• Agency Directory - A directory inside the Traffic section, shipping alongside agency accounts.
• DNC Enrichment - Enrich and scrub against DNC lists, including integrations with Blacklist Alliance.
• New Data Enrichment Features - Several in the works. Some of you have already talked these through with me directly.
• Visual Branching for FlowLogic - A visual view of your branching logic instead of reading it as a list.
• Progressive Fields and Field Effects - UI updates to how fields behave and reveal.
• New Verification Flows
• New Builder Components
• MCP and Claude Agent Skills - Connect LeadCapture to AI agents directly.
• More updates to be shared soon

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Founder Note: Pacing to Hit 1 Billion Impressions… and Why This Matters

The other day I got curious about how many leads we’ve generated and, more specifically, how many times LeadCapture pages, forms, quizzes, etc have actually been seen.

We’ve already reached hundreds of millions of impressions, and we’re now on pace to hit 1 billion impressions soon….

One billion impressions.

That’s a big number from where I started and honestly kind of hard to wrap my head around.

And I’ll get to why that matters for you and your use of LeadCapture in a second, but I just want to stop on that for a minute.

1 billion impressions.

For me, it’s pretty crazy to think about because LeadCapture started as a simple idea. I was frustrated with the platforms that existed at the time and thought there had to be a better way to do this.

And now we’re on a path toward a billion impressions.

At this point, it would probably take a solar flare knocking out electricity to stop us from eventually getting there. Yes… that’s an actual fear I have.

But here’s why I actually think that number matters for you.

First, it obviously means LeadCapture is proven. You don’t get to hundreds of millions of impressions without generating a massive amount of leads along the way. There’s a lot of learnings and scars to show in that.

In another update I’ll share some of the platform-wide conversion data I track, because that’s actually really interesting too.

But the bigger thing is the data.

Every few thousand, tens of thousands, or hundreds of thousands of impressions gives us more information about how people interact with funnels.

And while we’re obviously not sitting there looking at an individual customer’s funnel and sharing their secret sauce with everyone else, we can start looking at the data at a much broader level and find patterns.

And then we can take what we learn and feed it back into the platforms, features, and our AI…

And I think that’s where this gets really interesting.

Because the market is filled with landing page and form builders.

… And now it’s filled with AI builders.

But if I’m being completely candid, most of them are starting to look exactly the same.

Everyone is copying everyone else. And a lot of the newer AI tools are even more generic. They’re built to help you make basically anything.

That’s not what I want LeadCapture to be.

I want this to be a platform specifically built around lead generation and conversion.

And as we collect more data, the goal is for the system and the AI inside of it to become more adaptive and more intelligent about what actually works.

Which leads me to how we build:

3 sources:

1. The feedback you give
2. The patterns we see in the data.
3. And sometimes I’m just making crazy experimental bets and seeing what happens.

That combination is what I think separates us from a generic tool.

And I can’t promise LeadCapture is going to be for every single person.

I hope it won’t be…

…Because if it is for everyone then that means it's generic.

And generic tools tend to create generic results.

My focus with LeadCapture is to build something different and specialized.

Something that gets smarter from the enormous amount of real-world usage flowing through it and turns those learnings back into an advantage for you.

So yes, hitting 1 billion impressions will be a cool milestone.

But the part I’m most excited about is what all of that data allows us to build next.

More to come…

Summary

Another big round of updates in May - June, and one of our biggest yet on the tracking, data and lead quality side.

This release leaned hard into two things: tracking and attribution, and lead qualification. On the tracking side, we shipped our first public API, a server-side Google Ads integration, a direct Everflow integration, Google Enhanced Conversions, and a big expansion of what you can push to your data layer and Google Tag Manager. On the lead quality side, we reimagined how you block bad leads, by email, domain, and IP, and launched zip code validation to keep bad geography out of your funnels. On top of that, a stack of builder and page experience upgrades that give you more control. Keep reading for the full list.

What We Shipped

Tracking, Attribution & Data

Custom Data Attributes

• Add custom data attributes to nearly any part of your form or lead capture page: form questions, funnel steps, even the form name itself.
• Push those attributes into the data layer so you can pick them up in Google Tag Manager and use them for deeper analysis and tracking.
• One of the bigger updates this round if you run serious analytics on your forms and lead capture pages.

Pass All Events to Google Tag Manager

• You can now pass all of your funnel events through to Google Tag Manager at the end of the flow.
• More complete event data flowing into your own tracking stack, with less setup on your side.

Lead Capture Data API

• Our first public API. Pull all of your lead data and full lead payloads into any ETL or data analytics system.
• Built for deeper analysis and for compliance, so your leads can live in your own warehouse right next to the rest of your business data.
• This is an Enterprise feature or add-on. Reach out to us to get access enabled.

Google Ads Server-Side Integration

• A new server-side integration for Google Ads that works much like a CAPI setup.
• Push conversion events to Google Ads server-side for more accurate tracking, and it works alongside Enhanced Conversions.
• Currently under review, but the beta is ready to use now.

Google Enhanced Conversions

• Send a hashed email address or phone number back to Google if you rely on Enhanced Conversions.
• Better match rates and more accurate conversion tracking, without exposing raw customer data.

Everflow Integration

• A direct Everflow integration built right into LeadCapture.
• Removes the friction of manual setup and lets you accurately track leads back to the Everflow platform. A big one for anyone driving traffic through affiliates.

OpenAI ChatGPT Ads Integration

• An integration and a tutorial for running ads on OpenAI's ChatGPT ads platform.
• Get set up to track and capture leads from a brand new traffic source.

Lead Qualification & Fraud Prevention

Block Leads by Email, Domain & IP

• Outright block spam leads and sophisticated fraudsters at the source. Block by email address, by domain, or by IP.
• Apply a block at a single form level or across your entire account. As bad leads come in, you can drop them straight onto your own block list.
• Flip on our universal block list with a single switch, at no additional fee.
• Pairs perfectly with our click-fraud integration.

Zip Code Validation

• Stop bad zip codes from getting through. Built for local services, mortgage, real estate, and anyone who works by geography.
• Add unwanted zip codes to a block list, or upload a data source of accepted zip codes by paste or CSV, so only those get through.
• Turn on zip code autofill from your own data source. Think Google address autocomplete, but powered by your list, to lift completion and conversion.

Partial Leads OTP

• More control when you combine partial leads with OTP.
• Set it to only activate when a phone number is entered, so you capture partial, OTP phone-verified leads exactly the way you want.

Lead Delivery, Redirects & Flow

Ping Post System Support

• Support for ping post use cases: TCPA dynamic consent, pinging a system mid-funnel to dynamically show something, or making a real-time update.
• Depending on the integration you connect to, some cases will need custom development. If you have a ping post use case, reach out and we will help you get it set up.

Enhanced Dynamic Redirects

• A set of upgrades to how dynamic redirects work. A loading spinner with a customizable message now shows while you wait on the response.
• Set your own custom timeout, so if the dynamic URL does not come back you can show a message or send the lead to another step.
• New conditional dynamic redirects: based on the response that comes back, route the lead to another step in your funnel or to another page.

Redirect to an External URL

• You can now redirect to an external URL at the end of your flow, alongside the redirect options you already had.

Builder & Page Experience

Dynamic Car Make, Model & Year Fields

• A new field system for car make, model, and year, with all the logos built in.
• Perfect for auto insurance and any funnel that needs vehicle details. This data is normally painful to source and keep current. We handle it for you and keep it updated.

Adjustable Button & Field Sizes

• Control the size of your form buttons and fields. Making them much larger used to be difficult. Now it is a simple setting.

Button Helper Text

• Add helper text inside your buttons to give more context around each option, for when a button needs a little more explanation.

Custom Icon Upload

• Upload your own custom icons and use them across your pages.

Optional Progress Indicator

• If you would rather not show a progress indicator at all, you can now turn it off completely.

Restart Form Button

• Give people the option to restart your form once they reach the end, in a single click.

Star Rating & NPS Logic

• Add star rating or NPS logic to your funnel with conditional branching.
• Great for running NPS surveys or gathering reviews, then routing people based on how they respond.

Embedding & Hosting

Embed the Full Funnel

• A new way to embed. Beyond connecting your own domain or embedding just the form, you can now embed an entire funnel, with all of its components, into another page.
• Use it when you want to drop a complete funnel experience inside a page you already have.

Custom 404 Pages

• Set your own custom 404 page inside LeadCapture when you host your pages here with your own domain. A cleaner experience for your visitors when something is not found.

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What's Coming Next

• Carousel logo walls, with insurance logos built in for those of you in the insurance space.
• Calculations for mortgage and real estate forms, something we are actively exploring.
• More data enrichment capabilities.
• Embed API, the next step after the Data API. More on that soon.
• More general improvements and more updates to be shared soon.

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Founder Note

This round was centered on three things I care deeply about: your data, your tracking, and your lead quality.

Sending the right conversion data back to platforms like Meta, Google, Google Tag Manager, and Everflow has always mattered, but it is becoming more important every day as advertising platforms rely more heavily on AI and algorithms to optimize campaigns.

One of my biggest learnings in lead generation is that the quality of the conversion data you send back has a direct impact on the quality of the leads you generate. Send incomplete data, delayed data, or the wrong signals, and the platforms continue optimizing toward the wrong outcomes.

That is why we have spent so much time making it easier for LeadCapture to connect with advertising platforms on both the frontend and server side, while also giving you more control over the events and information available in your data layer.

At the same time, lead data has historically been something platforms hold onto and hand back to you in bits and pieces. With the Data API and everything we shipped around the data layer, we are finding new ways to put that control back into your hands.

At the end of the day, the goal is simple: your leads, your data, in your systems, ready for whatever analysis, compliance, or lead qualification work you need to do.

On the lead quality side, blocking bad leads used to mean emailing us and waiting for a server-side fix. Now it is in your hands, whether you want to apply rules at the funnel level or across your entire account, with zip code validation layered on top. That means fewer junk leads, less wasted spend, and more of the leads you actually want.

A lot of what we focused on this round is not flashy, although some of it certainly is. These updates are the kind of infrastructure that quietly makes your entire operation run better. They are also the kinds of capabilities generic AI tools and basic form builders often do not have, do not understand, and would not even know to build.

That is because every update in this release cycle and every decision behind it came directly from all of you, from the people working in the trenches every day.

We are building in real time alongside all of you, and I could not be more excited about where we are heading. Please keep the ideas and feedback coming.

Thanks, as always, for building with me.

John

Summary

Another big round-up of the latest updates we pushed to LeadCapture.

Check out the video for the full walkthrough, a quick look at a simple but effective landing page setup you should be testing, and some good old-fashioned dad advice for dealing with the moments in your business that feel hard.. at the bottom of this message.

This release we leaned hard into two things: giving you more control and customization inside the builder, and making it even easier for you to build lead funnels, quizzes and surveys faster.

We shipped Per-Step Component Visibility, Builder Focus Mode, a stack of new page components including a Sales Letter builder, Failed Delivery Alerts, auto-generated funnel subpages, a redesigned AI Copilot that travels with you, GoHighLevel calendar pre-fill, a Polling & Survey feature, and an upgraded AI funnel creation flow where you choose your funnel style up front. Keep reading for the full list.

What We Shipped

Per-Step Component Visibility

• Show or hide any component on a specific step, instead of only globally.
• Want a different headline, testimonial, image, or video on one step than another? Now you can. Click "Hide on This Step" and that element only shows where you want it.
• Works across every component type in the builder, so you can tailor the page experience as the lead moves through your funnel.

Builder Focus Mode

• Push the left design panel and right steps panel out of view so you can focus on the page and copy without the clutter.
• Keyboard shortcuts to move fast: left bracket toggles the left panel, right bracket toggles the right, and slash opens or closes both at once.
• Small update, big quality-of-life win when you're heads-down building.

New Page Components

• A batch of new drag-and-drop components to expand what you can build.

• Stats Banner with Motion: Drop in a stats banner and switch it from static to ticker mode to scroll your numbers across the page. Customize color, speed, and it pauses on hover.

• Benefits Card: Highlight key benefits with customizable icons and colors.

• How It Works: A clean, block-style section as an alternative to the long zigzag layout.

• Testimonial Callout: Add a single testimonial with a photo, adjustable star position, and star color.

• CTA Section: A below-the-fold call to action that can link to another page, jump to another part of your funnel, or anchor back up to the top.

Sales Letter Builder

• A new component for warming up colder prospects who don't know you yet.
• Comes with direct-response templates built in, like Pain-Agitate-Solution, so you start from a proven structure.
• Have Copilot write the full letter for your vertical, then edit, lengthen, or shorten it. Pair the sales letter with your funnel right below it to warm leads up before they hit the form.
• A dedicated walkthrough video is coming in the next couple of weeks.

Failed Delivery Alerts

• If a lead fails to post to your CRM or lead distribution tool, we now fire an alert immediately, both by email and inside the platform.
• You'll know the moment a delivery fails, at the time the lead is captured, so you can react before it cascades into more lost leads.
• A tracking UI lets you see failures, make your fix, and clear them out. If it happens again, you get alerted again.
• One of the first features of its kind in the space, and critical if real-time delivery to clients and buyers is part of your business.

Polling & Survey Feature

• Capture real-time poll and survey data directly inside LeadCapture.
• Spin up a live survey to capture leads, collect responses, and follow up. A new angle for engagement-driven lead capture.

Two-Column Drop Zones & Full-Width Headers

• More control over two-column layouts, where your form or survey sits on one side and your content on the other.
• New drop zones let you add a full-width headline, video, or any component above and below your two-column section, something you couldn't do before.
• Position the form left or right and build a richer page around it.

Auto-Generated More Funnel Subpages

• Generate a privacy policy, terms of service, or partners page nested directly inside your funnel.
• Everything stays bundled within the same lead funnel instead of living as random standalone pages, so multi-page funnels stay organized.
• Drop in your text and link to it from your main funnel. This is why we call them lead funnels, there's far more to them now than just a form.

GoHighLevel Calendar Pre-Fill

• If your thank-you step uses a GoHighLevel calendar, you can now pass survey field values straight into the calendar form.
• Leads don't have to re-enter their name, contact details, or other info they already gave you. Less friction, more booked appointments.
• This brings GoHighLevel calendars in line with what we already do for Calendly.

Adjustable Headline & Subheadline Text Size

• Independently control the size of your headline and subheadline text at the step level.
• Want the headline smaller than the subheadline? Adjust size, weight, and color directly in the step's style settings, or have Copilot do it for you.

Redesigned AI Copilot

• The Copilot no longer lives locked to a side panel that squishes your page. It now travels with you, sitting in the center of the builder and staying within reach as you scroll.
• Prefer the old layout? You can still dock it to the right-hand side. You can also now collapse both the left and right panels, which wasn't possible before.
• Outside the builder, Copilot has full context on your funnels and performance, so you can ask things like "How many leads did I have last week?" or "Which funnel is performing the worst?"

AI Funnel Creation, Updated

• When you build a new funnel with AI, you now choose your funnel style up front.
• Single Column: Best for heavy mobile traffic, consolidates cleanly to one column.
• Two Column: Form and survey on the right, content on the left, for desktop-heavy traffic.
• Sales Letter: Build a full sales letter funnel using the new component.
• Add your context, brand color, TCPA and lead verification preferences, and auto-generate privacy and terms pages as part of the same flow.

Funnel Notes & Blueprint

• Generate a custom AI blueprint that summarizes your funnel: its goals, steps, and structure.
• Add your own notes directly to the funnel, then regenerate or update the blueprint as you make changes.
• Share it with clients or team members to keep everyone aligned on what a funnel is doing and why.

Image Cropping

• Crop images right when you upload them into the builder, then resize from there. A small but requested workflow improvement.

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Founder Note

In the video, I not only walk you through all of the latest updates, but I also introduce you to the growing collection of coffee mugs sitting around my desk... most of which were created by my kids.

And honestly, that pretty much sums up my life right now.

Shipping features. Answering support. Recording videos. Talking to customers. Building the product. Then closing the laptop and switching right into dad mode.

It’s a lot.

But I’m putting in the hours because I genuinely want LeadCapture to be the best it can be. Not just another builder. Not just another funnel tool. But something that actually helps you capture better leads, move faster, and grow your business.

So when I say your support means a lot, I really mean it.

It’s fuel.

Because there are days where this is hard. Really hard. But when things get hard, I push harder. That’s usually where the good stuff happens. That’s where the breakthroughs happen. That’s where the business gets better.

So the next time something in your business feels heavy, frustrating, or harder than it should be, remember that.

Hard doesn’t always mean you’re doing it wrong.

Sometimes hard just means you’re in the middle of building something that matters.

One more thing on the horizon: I’ve been wanting to start a laid-back live session series, and I’m leaning toward calling it LeadCapture Fridays. Think open sessions where you can jump on, talk through your funnels, and get some live training. I’m aiming to kick it off later this summer, so keep an eye out.

Until next time, John

Summary

Another big round-up of the latest updates that we pushed to LeadCapture.

This release we shipped Lead Scoring, a click fraud integration, and a Gamification feature to help you take your forms and funnels to the next level. We also rebuilt the builder with auto-versioning and undo, launched a Video Library with engagement controls, updated the AI Copilot with new Insights, added GA4 and custom Meta event tracking, exposed element IDs for GTM, rolled out Confetti Cannons, URL Pre-Pop via UTMs, and shipped a stack of smaller form, page, and analytics improvements. Keep reading for the full list.

What We Shipped

Lead Scoring

• Add weighted scores to your leads based on how they respond to each question.
• Use the final score to qualify leads for outreach, pass quality signals to clients and buyers, or prove lead quality on the back end.
• Route leads in conditional logic based on score, so high-intent prospects can take a different path through your funnel.

Anura Click Fraud Integration

• Native integration with Anura, one of the leaders in click fraud detection.
• Enable Anura to score every visitor's traffic in real time.
• Pass the score downstream to your systems, or block the form and funnel from loading entirely when fraud is detected.
• Click fraud scores are exposed deep in the builder so you can use them across conditional logic and lead delivery.

Gamification 'Spin Wheel'' Step

• With our new Spin Wheel Step it's now possible to build full gamification funnels with incentives and interactive elements to drive engagement.
• A new way to differentiate your funnels, increase completion rates, and stand out from generic forms.

Funnel Version History

• Every funnel now auto-saves versions as you work, so you can roll back to any prior state if you make a big mistake.
• No more rebuilding from scratch when an experiment goes sideways or a teammate overwrites something important.

In-Session Undo

• A real undo button inside the builder. Reverse any change you just made, in session, without reloading or restoring a version.
• Pairs with version history: undo handles in-the-moment mistakes, versioning handles "I broke this an hour ago."

Video Library

• Upload videos directly into your pages with a built-in video library.
• Hide the pause button to force watch-throughs, add countdown timers to land engagement on the front end, and drop CTAs at the end of the video.
• CTAs can link to any other page or anchor down to your form, turning every video into a conversion driver.

AI Copilot, Updated

• The Copilot now carries more memory across the session, so it holds context as you iterate on a funnel.
• New Insights tab surfaces recommendations and observations directly inside the builder.

Confetti Cannons

• Add confetti cannons to any step in your funnel as an engagement and delight mechanic.
• Recommended near the end of your form to reward leads for completing the experience.

URL Pre-Pop via UTMs

• Auto-fill any field in your funnel using UTM parameters, including name, phone, address, and custom fields.
• Perfect for email and SMS retargeting where you already know the lead's details. Every keystroke removed is a conversion saved.
• Combine with lead verification to auto-verify pre-populated leads as they hit the funnel.

Tracking & Attribution Updates

• Added GA4 on the Analytics and Attribution side. This is now the recommended approach for Google Ads conversion tracking, since you can import GA4 conversion events directly into Google Ads.
• Fire custom Meta conversion events or custom Meta events on any step or button click to train the Meta pixel more aggressively.

Element IDs in the Builder

• We've exposed element IDs across the builder for advanced tracking and customization.
• Target existing IDs or add your own custom ID and class to any element.
• Ideal if you're running advanced setups in Google Tag Manager or layering on custom scripts.

A/B Testing Improvements

• Restart a finished A/B test by pulling it out of its end state.
• Clear A/B test metrics to start a clean run without rebuilding the test from scratch.

Form & Page Updates

• Add helper text below any field or button. Optionally hide the text until clicked, so you can surface additional context without cluttering the form.
• Add images directly to the top of your form, not just the page. Useful for visual quizzes, trust badges, or product imagery inline with the form.
• Image cropping is now built into the editor.
• Step renaming is much faster. Click directly into the name field when duplicating or editing a step.

Lead Playback Filter

• Filter Lead Playback by funnel so you can isolate sessions for a specific funnel when reviewing recordings.

Aggregate Credit Usage

• The credit page now shows aggregate credit usage at a glance, making it easier to track consumption across your account.

Funnel Resume

• Pairs with our Partial Lead feature to give drop-off leads a way to pick back up exactly where they left off.
• When a lead abandons mid-flow, if you already have their email or phone but still have more questions to ask, the system generates a unique
  resume URL and token that stays active for 30 days.
• Drop the resume URL into a follow-up email or SMS to retarget the lead straight back to the step they bailed on, instead of forcing them to start over.

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Founder Note

Over the last couple of months we've been shipping a lot of updates, fast and frequent, all driven by your feedback. LeadCapture is becoming a more powerful platform by the week, and every new feature we ship still has to clear the same three filters before it goes out: does it help
increase conversions, does it improve lead quality, or does it improve workflow efficiency? So despite shipping frequent updates, we're still doing it with intention and focus. That matters.

We're in a rapid development phase right now, taking in feedback and turning it into features as quickly as we can. We won't always ship at this pace. Eventually we'll fall back into a more measured cadence, but for now there's just so much we want to build.

A lot has shipped in this release and the ones before it, with even more on the way. To help you keep up: read through the past release notes, lean on the AI Copilot (we train it on everything we ship), and keep an eye out for our new Office Hours series. We'll be using Office Hours to share what we're working on and walk through how to get the most out of LeadCapture and the latest features. More on that soon.

John

Summary

Grab a cup of coffee for this one, because we just dropped a ton of great updates.

This release we shipped Funnel Subpages, Lead Playback, and LeadProof, our experimental cryptographic compliance layer. We also rebuilt the AI Copilot Builder, launched the Verify integration, rolled out Google Tag Manager, Google Ads, and TikTok tracking, added enhanced matching to Meta CAPI, rebuilt the Calendly integration, and shipped a number of new built components alongside Light Mode.

What We Shipped

Funnel Subpages

• Build multiple pages inside a single lead funnel instead of being limited to one landing page and a quiz.
• Create thank you pages, disqualification pages, cross-monetization pages, click-through pages, affiliate pages, and custom pages, all inside one funnel.
• Route leads across subpages or into entirely different funnels with conditional logic.
• Each subpage gets its own analytics and lead delivery settings, so you can track performance at the page level.
• A/B tests can now cover entire subpage sequences, not just your landing page and form.

Lead Playback

• Session recordings attached to every lead submission, with PII masked by default.
• Watch exactly what prospects do inside your funnel to find optimization opportunities.
• Recordings are stored with each lead for compliance and can be shared via a public playback URL that also passes through to your CRM or lead buyer.

LeadProof (Experimental)

• Every submission is sealed on our cryptographic integrity ledger with a tamper-proof hash.
• Each lead gets a shareable proof page that verifies when and where the lead was generated.
• Works as a new compliance layer, not a replacement for TrustedForm or Verifi. Useful for proving to clients and buyers that leads are real.
• Zero-knowledge proof and blockchain integration in progress.

Verifi Integration

• Native integration with Verify, a TrustedForm alternative for capturing consent proof.
• Streamlined setup with the script and token handling baked in.
• A solid option for anyone looking to reduce reliance on ActiveProspect or diversify their consent stack.

AI Copilot Builder, Rebuilt

• Completely rebuilt from the ground up to power Funnel Subpages and give you more control over what the AI builds.
• New conversational flow asks about your industry, offer, tone, and desired subpages instead of one-shotting a funnel from a single prompt.
• Smarter field recommendations, industry-aware prompts, and the ability to generate multi-page funnels in one pass.
• You can now build a full funnel from leadcapture.io without being signed up, and claim it within 7 days.

Tracking & Attribution Roundout

• Added Google Tag Manager integration with full container ID setup and event mapping.
• Added Google Ads conversion tracking to push conversion events directly into your ad account.
• Added TikTok pixel tracking for attribution and audience building.
• Added enhanced matching to Meta CAPI to improve match rates by passing additional form field data.

Calendly Integration, Rebuilt

• Fully rebuilt Calendly integration with field pass-through, so prospect name, email, phone, and custom fields auto-populate in Calendly.
• New display options let you hide cookie banners, landing page details, and other default Calendly elements.

Page Builder: New Modules and Image Support

• New module options including pill designs and social proof badges you can customize and link to review sites.
• You can now add images directly into your lead form or quiz, either globally across all steps or on a per-step basis.
• Great for visual quizzes, personalized forms, and building trust with photos of your team.

Multi-Column Field Layout

• Set field widths to half or full to create multi-column layouts within a single step.
• Ideal for single-step forms where you want a tighter layout, like email and phone side by side.

URL Pre-Pop via UTMs

• Auto-fill any field in your funnel using UTM parameters, including address fields.
• Perfect for email traffic where the user's info is already known and every extra keystroke costs conversions.
• Enable via settings, then pass values through your links.

Light Mode

• The entire builder can now be switched between dark mode and light mode.
• Click the sun or moon icon in the left nav to toggle.

Starter Templates

• A new library of starter templates to speed up funnel creation.
• Choose a template or let the AI Copilot build your funnel from scratch, both options are now accessible from the same entry point.

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What We're Working On Next

We have tons of updates and new features in progress. Stay tuned for our next update!

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Founder Note

We plan new features, every one has to pass the same simple filter: does it increase lead flow, improve lead quality, or make you more efficient? This release hits all three, but it also does something new. It expands what a lead funnel can actually be.

The feature I'm most excited about from this sprint is Funnel Subpages. Until this release, a lead funnel in LeadCapture was really just a landing page plus a quiz. If you wanted a thank you page, a disqualification page, or a way to monetize leads after capture, you had to clone a funnel and hack around it. We rebuilt the foundation to fix that. Now you can nest multiple pages inside a single funnel and route leads across them, or into other funnels entirely, with conditional logic. Honestly, I don't think we've fully wrapped our minds around everything this unlocks. I expect the most interesting use cases to come from the people using it.

More big things are shipping before the end of the month. I'm not going to say what they are yet. Keep your eyes peeled.

• John

Summary

This week we shipped AI-Assisted A/B Testing and we also expanded our integration ecosystem with GoHighLevel and Jornaya, improved tracking with Facebook Pixel cookie capture and calendar conversion tracking, and made a number of enhancements across analytics, routing logic, and spam protection.

What We Shipped

AI-Assisted A/B Testing

• Run split tests on your funnels with AI helping you determine what to test and when to end each test.
• AI analyzes your funnel and suggests high-impact test ideas based on your traffic, layout, and conversion patterns.
• Once a test is running, AI monitors statistical significance and recommends when to call a winner, so you're not guessing.
• This is the first phase. We'll be rolling out deeper AI-driven testing capabilities throughout the year.

GoHighLevel Integration

• Connect your LeadCapture funnels directly to GoHighLevel with a streamlined setup flow.
• Removes the confusion and manual configuration that previously made this integration difficult to get right.

Jornaya Integration

• Jornaya LeadID capture is now a native integration with a simplified setup process.
• No more guesswork around where to place the Jornaya script or how to pass the LeadID through your webhook.
• Especially useful for anyone in insurance, mortgage, solar, or other regulated verticals where Jornaya compliance is required.

Facebook Pixel Cookie Capture

• Facebook Pixel now automatically captures fbp and fbc parameters directly from the browser cookie.
• This gives you more accurate attribution and better data flowing back to Meta for optimization.
• Just make sure Facebook Pixel is enabled on your funnel. The capture happens automatically from there.

Calendar Conversion Tracking

• If you're embedding a Calendly or GoHighLevel calendar into your thank you step as an iframe, we can now detect when a prospect books.
• Calendar submissions now show as conversions in the "Completions" section of your step-based metrics.
• Gives you full-funnel visibility from first click to booked appointment.

Weekly AI Insights Improvements

• Made a number of optimizations to the weekly AI Insights reports that go out every Monday.
• Insights are becoming more relevant and actionable as we continue refining what AI surfaces.
• We're continuing to optimize this and will keep improving the quality of recommendations.

"Is Between" Routing Logic

• Added "Is Between" as a routing and conditional logic option in your funnels.
• Gives you more flexibility when dealing with complex routing scenarios, like qualifying leads based on numeric ranges.

Range Slider Input Field

• Range sliders now include an optional input field that lets prospects type in a value directly.
• Useful when you want the visual simplicity of a slider but also need precision for higher values.

Export Leads to CSV

• You can now export your captured leads directly to a CSV file from within the platform.
• Makes it easy to pull data for reporting, list uploads, or offline analysis.

Bot and Spam Protection Optimizations

• Improved our global bot detection and spam filtering to reduce junk submissions.
• These are behind-the-scenes improvements that help protect your lead quality without any action needed on your end.

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What We're Working On Next

• Logic Variables with Prior Step Referencing - A variables system for the funnel builder that enables calculations across steps and variable-based routing (e.g., mortgage qualification scoring). Plus, AND/OR conditions will be able to reference fields from previous steps, not just the current one.
• Consent Text UI Improvements - Making it easier to create and manage consent text within your funnels.
• A/B Testing Insights via Copilot - Giving AI Copilot awareness of your A/B test results and delivering test progress in your weekly insights digest.
• Credit Threshold Balance - For anyone buying credits, we're adding a threshold balance to prevent running out when a card fails.
• Google Tag Manager Integration
• Verfi.io Integration
• Juiced Integration
• More updates to be shared soon

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Founder Note

When we build and plan new features, every single one has to pass a simple filter: does it increase lead flow, improve lead quality, or make you more efficient? If it doesn't check one of those boxes, it doesn't make the roadmap. The latest round of features and enhancements checks all three.

The feature I'm most excited about from this sprint is AI-Assisted A/B Testing. When we started planning how to integrate A/B testing into the platform, I didn't want to just build another way to serve up random variants. I wanted to think about how we make AI genuinely useful in the testing workflow, because the biggest challenges aren't running the test. They're figuring out what to test and knowing when to end it. So that's exactly where we pointed AI first - helping you generate test ideas and analyze results so you're making decisions based on data, not gut feel.

This is just the beginning of what we plan to do with AI-assisted testing. Over the course of the year, we'll be rolling out more updates to take this to the next level.

Beyond A/B testing, we also shipped two integrations I'm really happy about. Our GoHighLevel integration and Jornaya integration both remove a lot of the friction and confusion that existed around getting those set up. Less time configuring, more time running campaigns.

Looking ahead, the next few weeks are all about making it easier than ever to build and optimize lead funnels. That's the mission, and we're just getting started.

• John

Week of March 2, 2026

Summary

This week we focused on improving conversion optimization, personalization, integrations, and analytics visibility across LeadCapture. We introduced Focus Mode to reduce funnel distractions, expanded personalization capabilities, improved webhook/integration setup, and launched our NextGen Help Center. We also enhanced analytics, expanded AI Copilot functionality, and released the LeadConnector integration in beta.

What We Shipped

Focus Mode

• Dynamically hides elements above the form when a user moves from one step of the funnel to the next.
• Helps bring the form into immediate view on both desktop and mobile.
• Designed to reduce cognitive load and potentially improve conversion rates.

NextGen Help Center

• Launched a new help center with 60+ documentation articles.
• These docs have been used to train AI Copilot, making it significantly more knowledgeable about how the platform works.
• You can now get more accurate help directly inside the platform.

Funnel Personalization Using Tags

• Added the ability to carry responses from earlier steps into later steps of a funnel.
• Allows you to create more dynamic and personalized lead experiences.

UTM Personalization

• UTM parameters can now be dynamically inserted into:
• Landing page headlines
• Page content
• Funnel steps
• This allows you to personalize funnel experiences based on traffic source.

Notification Credit Alerts

• Added automated alerts when email notification credits reach 80% usage.
• Additional alert is triggered when credits are fully depleted.
• Helps prevent missed lead notifications.

Webhook Field Mapping Improvements

• Resolved an issue where some field names were stored internally as raw unique IDs.
• This occasionally caused problems with webhook integrations and field mapping.
• The system now handles field names more reliably.

AI Insights Email Reports

• AI-generated funnel insights are now sent via email every Monday.
• These reports highlight funnel performance and potential opportunities.
• Currently considered beta as we continue refining the insights AI generates.

AI Copilot Integration Setup & Auditing

• AI Copilot can now help set up webhook integrations automatically.
• Copilot can also audit existing integrations and identify potential issues.
• If a lead fails to post, you can paste the posting data into Copilot and it can help troubleshoot the issue.

Duplicate Field Name Warnings

• Added warnings when duplicate field names exist inside webhook configurations.
• Duplicate names can cause posting conflicts with external systems.
• The platform now alerts you before the integration fails.

Google Street View Address Preview

• Funnels can now display Google Street View images when a user enters their address.
• The image can appear on the landing page or within the funnel experience.
• Especially useful for industries such as real estate, mortgage, and home services.

Analytics Timezone Improvements

• Analytics now automatically display using your browser timezone instead of UTC.
• Makes funnel reporting easier to interpret.

New Analytics Metrics

• Added several new analytics metrics including:
• Unique Views
• Unique Conversion Rate
• Average Time to Submit Funnel

Analytics Data Controls

• Added the ability to delete:
• Funnel metrics
• Individual leads
• This gives users more control over analytics data.

Dropdown Autofill Optimization

• Dropdown fields now support typing to automatically filter options.
• Users can start typing and the dropdown will surface the most relevant results.

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What We're Working On Next

• A/B Testing
• Additional analytics improvements
• Juiced integration
• More updates to be shared soon

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Founder Note

Over the past few months I’ve spent a lot of time restructuring how we build product internally so that shipping improvements becomes a continuous process rather than a big event.

The goal is simple: ship faster, improve faster, and keep moving the platform forward every single week.

Everything we’re building in LeadCapture NextGen centers around three core pillars:

• Increasing conversion rates
• Improving lead quality
• Streamlining operational efficiency

If we can help you capture better leads, reduce cost per lead, and move faster operationally, then we’re doing our job.

You’ll start seeing updates here regularly as we continue building toward a more AI-native lead generation platform.

And what you’re seeing today is really just the beginning.

• John

Welcome to Release Notes

Welcome to our release notes.

This section is designed to give you a transparent look at what we're building as we continue to expand LeadCapture NextGen.

One thing I’ve always felt many software companies lack is a consistent way to communicate what they’re building and why they’re building it. These release notes are my way of fixing that.

From here on out, I’ll be sharing updates directly from my perspective... not just what we shipped, but the thinking behind it.

While I’m steering the long-term vision for NextGen, the reality is that much of what we build comes directly from you... our users. The feedback, feature requests, and conversations we have every day play a huge role in shaping the product.

Think of this space as more than just release notes.

It’s a place where I can document:

• What we’re building
• Why we’re building it
• What we’re working on next

And occasionally share thoughts on where the platform is headed.

Over the past few months, I’ve also spent significant time restructuring how we build product internally so that shipping improvements becomes part of our DNA.

Because of that, you should expect to see updates here frequently.

Everything we're building centers around three core pillars:

1. Increasing conversion rates
2. Improving lead quality
3. Streamlining operational efficiency

In simple terms: helping you capture better leads, faster, and at a lower cost per lead.

These pillars open the door for a huge range of features - - from conversion optimization tools to AI-powered automation and even more advanced technologies in the future.

What you're seeing today with LeadCapture NextGen is just the beginning.

My hope is that over time this release notes section becomes a living, breathing record of the product's evolution. Eventually we may even open this up further with comments so it becomes a more interactive and transparent conversation.

Now let's get into what we've been working on in our next update.