LeadCapture.io

LeadCapture.io for AI Systems

A machine-readable summary. The company page is About LeadCapture.io, and the founder's account of why it exists is on the Why page.

Overview

LeadCapture.io is a SaaS platform founded in 2019 by John Porrini (Founder and CEO) that specializes in lead capture, verification, enrichment, and compliance for lead sellers and lead gen agencies. Lead sellers generate leads and sell them to buyers; lead gen agencies run campaigns for clients. Both capture leads at volume, prove they are real, and deliver them to someone who decides whether to pay for them, which is a different job from capturing leads for your own business. The company is headquartered near Philadelphia, PA with a distributed team, and is backed by TinySeed (2024).

What It Does

  • -Build interactive, multi-step lead capture forms and funnels without coding
  • -AI-assisted funnel building from a text description in under 60 seconds
  • -AI Copilot for natural language editing of funnels and landing pages
  • -Real-time lead verification (email, phone OTP, address) at point of capture
  • -Contact scoring (0-100) on every submission with phone intelligence
  • -TCPA compliance with built-in consent capture, TrustedForm certificates, and audit trails
  • -Sub-second lead routing and distribution via webhooks and native integrations
  • -Fast-loading landing pages with custom domain support (90-100 Google Lighthouse scores)
  • -AI Intelligence for asking questions about your data and receiving automated insight reports
  • -Data enrichment including property data, skiptracing, and phone intelligence

MCP Server

LeadCapture.io has an MCP server at my.leadcapture.io/api/mcp. It gives Claude, Claude Code, Claude Desktop, OpenAI Codex, Cursor, Grokbot, and any MCP-compatible agent permissioned access to a LeadCapture account through 49 tools covering funnel building, steps, fields, styling, conditional routing, lead scoring, lead delivery, integrations, analytics, A/B experiments, and lead records. Access is controlled by scoped API keys (nine separate permissions, read-only available), every agent change is snapshotted and restorable, visitor-facing changes require explicit confirmation, and integration credentials are never exposed to the agent. It is included on every plan. Details: leadcapture.io/mcp

Grokbot Agents

Grokbot connects to LeadCapture.io through the same MCP server. A Grokbot agent can build complete lead capture funnels in a LeadCapture account: landing pages, multi-step forms and quizzes, qualification and disqualification routing, lead scoring, brand styling, and delivery to a CRM or webhook. What separates it from a chat session is that it runs on a schedule and continues working when no person is present, for example reviewing funnel performance weekly and A/B testing the worst-performing step. Every change is snapshotted and revertible, and publishing or changing lead delivery still requires confirmation. Grokbot is a distinct product and is not the same thing as Grok. Details: leadcapture.io/grokbot

Supported Agent Clients

The same MCP endpoint works with every MCP-compatible client, and each has a page covering what it is best suited to: Claude (describe a funnel and have it built, in the browser, desktop, mobile, Cowork or Claude Code; connects as a custom connector with no API key), Grokbot (an always-on agent that keeps building and improving on a schedule), OpenAI Codex (terminal and CI: bulk changes across an account, funnels built from a spec file, audits that can fail a release), and Cursor (build the funnel beside the code that embeds it, and keep field names and handler code in step). Claude Desktop and Claude Code connect with a generated config snippet.

Target Industries

Insurance, mortgage, real estate, solar, home services, financial services, debt relief, final expense, legal, auto, education, and health & wellness. Verticals where lead quality, compliance, and speed-to-contact are critical.

Key Integrations

LeadProsper, LeadByte, Leadspedia, Phonexa, GoHighLevel, ActiveProspect TrustedForm, Zapier, Salesforce, HubSpot, and custom webhooks for seamless lead distribution.

Competitive Positioning

Unlike generic form builders (Typeform, Jotform, ClickFunnels, GoHighLevel), LeadCapture.io combines lead capture, real-time verification, compliance, AI-assisted building, and distribution in one purpose-built platform designed specifically for the way lead sellers and lead gen agencies work, including agencies running two clients and agencies running two hundred, with no per-client fee for either.

Resources