Insurance template

Commercial insurance intake form template

Commercial insurance intake dies in long applications built for underwriters, not owners. This flow captures the four answers a broker needs to open a file, business type, head count, revenue band, and coverage needs, and leaves the ACORD forms for after the relationship starts.

AI builds it from the recipe below in about 60 seconds

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AI builds this one for you

The recipe below is already specced. Press generate and AI assembles your copy of it, on your branding, with the logic wired in.

Business typeEmployeesRevenue bandCoverage needs
The recipe

What's inside this template

Five steps specced for the generator, ordered so an owner can finish between meetings. Short intakes finish, and finishing is where the platform-wide 34% lift lives.

  1. 1

    Business type

    Industry selection drives everything downstream: appetite, carriers, and which producer takes the call.

    conditional_routing
  2. 2

    Employee count

    Head-count bands set workers' comp exposure and plan sizing in one tap.

    buyer_qualification
  3. 3

    Revenue band

    Ranges, not exact figures. Owners answer bands they would never type into a form.

    buyer_qualification
  4. 4

    Coverage needs

    General liability, property, workers' comp, cyber. Multi-select, so the file opens with the full picture.

    intent_capture
  5. 5

    Contact details, verified

    Business email and phone checked live, consent above the button.

    email_verifyphone_verify
Why this converts

Built to deliver qualified leads

Same ad spend. Capture 2X the qualified leads. Commercial books grow on a flow of qualified appointments, and a four-answer intake produces them from the same campaigns long applications kill. Contact-last funnels across the platform average a 34% conversion lift.

Files a producer can price

Industry, size, and coverage needs arrive structured, so the first call is a quote conversation.

Lead scoring

Routed by appetite

Business-type answers steer each risk to the producer or program that writes it.

Distribution & routing

Working numbers only

Verification keeps abandoned-domain emails and dead lines out of the pipeline.

Lead verification
One template, three surfaces
Full landing pagePublish on your domain, sub-200ms loads, 90-100 Lighthouse.
Embedded formDrop the multi-step form into any existing page or site.
Quiz onlyRun the qualification steps standalone and pipe results anywhere.
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Frequently asked questions

Is this a replacement for ACORD applications?

No, it is the layer before them: enough structure to qualify and route the risk, short enough that owners finish it. ACORD paperwork starts once a producer engages.

What is a qualified commercial lead here?

A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. Enrichment appends firmographic context before delivery.

Can I generate an industry-specific version?

Yes. Ask the generator for, say, a contractors' liability intake and it builds the same spine with trade-specific questions.

Guides

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Start capturing qualified commercial insurance leads

Generate the intake and publish it before your next campaign goes live.

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