Insurance template

Auto insurance quote form template

Auto insurance buyers price-shop with the vehicle, and this template starts there. Year, make, and model come first, the questions people answer without thinking twice, then risk factors build the profile while contact details wait until the end. It is the field logic auto-insurance operators ask us about most.

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Opens in the builder, ready to publish

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insurance-leads.yourdomain.com
This is the full landing page. Click through it live, or:

Open it on your phone. Links to the live demo funnel, not this page.

The recipe

What's inside this template

Eight questions in the order a rater would ask them, with the contact ask held to the final step. Holding contact fields to the end is where the 34% platform average comes from.

  1. 1

    Vehicle year range

    Ranges instead of exact years keep the first tap frictionless while still bucketing the risk.

    engagement_first
  2. 2

    Make and model

    A make dropdown with model capture, extendable to the dependent-dropdown pattern from our CarAPI integration, feeding buyers the exact vehicle.

    dynamic_dropdowns
  3. 3

    Vehicle usage

    Commute, pleasure, or rideshare. Usage moves premiums and tells your buyer which book this lead belongs in.

    buyer_qualification
  4. 4

    Date of birth

    Auto-formatted date entry, the strongest rating factor after the vehicle itself.

    date_field
  5. 5

    Insurance status

    Currently insured or lapsed splits the file into standard and non-standard markets.

    conditional_routing
  6. 6

    Driving record

    Clean, tickets, or accidents, self-reported in one tap and priced into the routing.

    buyer_qualification
  7. 7

    Coverage type and ZIP

    Liability or full coverage plus ZIP, the geography carriers quote by.

    zip_qualification
  8. 8

    Contact details, verified

    Every contact field on the last step, checked in real time, with consent sitting above the button.

    email_verifyphone_verifytcpa_consentcontact_score
Why this converts

Built to deliver qualified leads

Same ad spend. Capture 2X the qualified leads. An auto funnel gets there by feeding buyers complete risk profiles instead of bare phone numbers. Samuel Miljours ran the same traffic through this contact-last pattern and went from a 5.9% to an 11.1% conversion rate.

Complete files carriers bid on

Vehicle, usage, record, and coverage intent arrive structured, which is what moves an auto lead up a buyer's price tiers.

Lead scoring

Standard and non-standard, split

Insurance status and driving record route each lead to the market that writes it, sub-second.

Distribution & routing

Contacts that pick up

Real-time email and phone verification keeps disconnected numbers out of your delivery.

Lead verification

Auto insurance compliance notes

Where this template does the regulated work:

  • TCPA one-to-one consent above the submit button, with per-buyer disclosure supported
  • TrustedForm and Jornaya certificates attach to every submission for carriers that demand them
  • Per-state consent copy editable at the template level, reviewed once with counsel
One template, three surfaces
Full landing pagePublish on your domain, sub-200ms loads, 90-100 Lighthouse.
Embedded formDrop the multi-step form into any existing page or site.
Quiz onlyRun the qualification steps standalone and pipe results anywhere.
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Frequently asked questions

How do the make and model fields work?

The make list is standard; pairing it with our CarAPI dynamic dropdown integration turns model selection into dependent dropdowns keyed to the chosen year and make.

What is a qualified auto insurance lead here?

A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. The vehicle and risk answers stack on top as structured fields.

Can I sell these leads to multiple buyers?

Yes. Routing rules split leads by any answer, driving record and insurance status included, and deliver into LeadProsper, LeadByte, Phonexa, or any buyer endpoint.

Why is date of birth on its own step?

One question per screen keeps momentum, and DOB is the step where hesitation spikes. Isolating it after the vehicle questions build commitment holds completion rates up.

Guides

Go deeper on insurance lead gen

Start capturing qualified auto insurance leads

Publish this flow today, or generate a version built around your carriers.

Use this template