Free video series

LeadCapture Masterclass

Tactical insights from the trenches on AI, funnels, lead quality, compliance and conversion. Hosted by John Porrini, founder of LeadCapture.io. Watch an episode, grab the prompt or deck, and put it to work the same day.

Stick figure relaxing while an agent reports on a whiteboard
you relax, the agent reports

Latest episode

Episode 001 is live. The dashboard, the stack, and the full prompt.

All episodes

Each session is around 30 minutes. Upcoming episodes are marked until they ship.

Coming soon
Masterclass 002Conversion~30 min

Conversion Rate Optimization That Actually Moves Sold Jobs

Field-level Funnel Forensics, A/B tests, and the experiments that raise submit and sold rates without guessing.

Coming soon
Coming soon
Masterclass 003Lead quality~30 min

Lead Quality: Contacted, Qualified, Sold (Not Just Submits)

How to score traffic and creatives by lead quality, not platform-reported leads, so you stop buying junk at a pretty CPL.

Coming soon
Coming soon
Masterclass 004Compliance~30 min

Compliance Without Killing Conversion

TrustedForm, Jornaya, consent language, and how to keep capture rates high while staying audit-ready.

Coming soon

What the Masterclass covers

AI workflows, conversion rate optimization, lead quality, and compliance. Topics we are learning in real time and sharing as they work.

AI workflows

Agents that build dashboards, review reports, and free up your day.

Conversion

Funnel Forensics, A/B tests, and the fixes that move sold jobs.

Lead quality

Contacted, qualified, and sold rates over vanity submits.

Compliance

Consent capture that stays audit-ready without killing conversion.

About the host

John Porrini

Founder and CEO of LeadCapture.io (founded 2019). These sessions are founder-led and plain: what is working in the trenches on AI, funnels, and lead gen.

About LeadCapture

Get the next Masterclass in your inbox

New episodes, the full prompts, and the short notes I send our list.

Build the funnel your agent reports on

Multi-step lead funnels with Funnel Forensics, consent capture, and agent-ready MCP tools.