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LeadCapture for in-house lead generators

Get more qualified leads from the ad spend you already have

For mortgage, insurance, home services, legal, and other businesses that buy media to generate their own leads. Build lead funnels that qualify and verify every lead, route it to your CRM or sales team, and call it within 60 seconds with LeadResponse, included.

34% average conversion lift  ·  5M+ leads captured  ·  on track for 1B+ impressions

Lead generators running on LeadCapture
  • CaseHelp
  • Broughton Partners
  • LeadZolo
  • SharpeMarketing
  • Direct Marketing Media
  • EverContractor
How it works

From ad click to a sales call, without the duct tape

Your media buys the click. LeadCapture turns it into a verified lead, puts it in front of your sales team, and gets it on the phone.

  1. 1Build

    Launch a funnel for every campaign

    Chat with the AI Funnel Builder, or start from a template for your vertical. Publish on your own domain.

  2. 2Qualify and verify

    Only real, qualified leads get through

    One question at a time, then email, phone, and OTP checks, duplicate checks, and click fraud detection.

  3. 3Route

    Send each lead to the right place

    Post to LeadProsper, Juiced, Phonexa, boberdoo, LeadByte, HighLevel, or your own custom system by webhook, and alert your team with email lead notifications.

  4. 4Respond

    Call every lead within 60 seconds

    LeadResponse calls new leads, qualifies them on your script, and transfers them live to your team. Included with every plan.

What you get

Everything your in-house team needs to turn traffic into sales

More qualified leads, same spend

Multi-step funnels ask one question at a time, A/B tests find what converts, and partial lead capture keeps the people who drop off.

Lead funnelsPartial lead captureA/B testing

Stop paying for junk leads

Every lead is checked before it reaches your team: email, phone, OTP, Contact Score, duplicates, and click fraud.

VerificationContact ScoreClick fraud detection

Route leads to your sales team

Deliver to your lead distribution tool, HighLevel, HubSpot or Salesforce via Zapier or webhook, or the custom system your team built. Failed deliveries alert you.

CRM deliveryEmail lead notificationsFailed delivery notifications

Reach leads while they are still interested

LeadResponse calls every new lead within 60 seconds, and Auto Responder sends a branded email the moment they submit.

LeadResponse, includedAuto Responder

Find out why visitors leave

Funnel Forensics shows where and why people drop on every step. Session Recordings show you how they filled it out.

Funnel ForensicsSession Recordings

Feed your ad platforms better signals

Send server-side conversions to Meta and Google, plus TikTok and ChatGPT Ads, so your campaigns learn from the leads you actually capture.

Meta CAPIGoogle conversions
AI Funnel Builder

Build a lead funnel in 60 seconds or less with AI.

Or connect Claude, Grokbot, Codex, or Cursor through the MCP server and let your own agent build, fix, and audit funnels.

my.leadcapture.io / funnels / roof-quote
The LeadCapture funnel builder editing a lead funnel step, with AI Copilot
Try the platform

Everything between an ad click and a qualified lead

Start Free Trial
Lead funnels and quizzes

Build multi-step funnels

Multi-step funnels, quizzes, and surveys that qualify one question at a time.

AI Funnel Builder

Launch a funnel in minutes

Describe it in a chat. Get the steps, logic, landing page copy, and layout.

Verification

Verify every lead

Email, phone, and OTP checks with a Contact Score from 0 to 100.

Integrations

Post leads anywhere

Sub-second posting to your distribution platform, CRM, or any webhook.

Funnel Forensics

See why visitors leave

Every step, every field, every validation message, with a next step.

A/B testing

Test every change

Unlimited A/B testing on every plan, so every change earns its place.

Also built in
Session Recordings

Watch how leads fill out your funnel

Lead Playback records the session of every visitor who converts, tied to the lead record. Sensitive fields are masked by default.

LeadProof for Compliance

Prove every lead and its consent

A tamper-evident proof of each lead, its verification status, and consent records, including TrustedForm and Jornaya. Share a Proof Link to settle disputes.

Auto Responder

Reply to every lead instantly

A branded email to the lead the moment they submit, with a click-to-call button. It can also send a resume link to partial leads.

Lead Memory

Remember what leads already told you

Returning leads skip questions they already answered in your other funnels. Consent boxes are never filled in for them.

Dynamic Thank You Pages

Keep the lead engaged after submit

Personalize thank you pages for higher contact rates after submission.

Offer Walls

Earn more from every lead

Turn leads into profit with offer walls that route to other offers.

Integrations

Post leads to the tools your team already uses

Lead distribution platforms, your CRM, or the custom system you built. Many in-house teams run their own lead systems now, so every lead can post anywhere by webhook.

Lead distribution
  • LeadProsperNative
  • JuicedNative
  • PhonexaNative
  • boberdooNative
  • LeadByteNative
CRM and automation
  • HighLevelNative, OAuth
  • HubSpotVia Zapier or webhook
  • SalesforceVia Zapier or webhook
  • Zapier5,000+ apps
Your own stack
  • WebhookCustom payloads, field mapping, retries
  • Custom systemsPost into the system your team built
Tracking platforms

Send qualified-lead signals back to your ad platforms

Server-side conversions for Meta and Google, events to GA4, plus TikTok, ChatGPT Ads, and affiliate postbacks, so your campaigns learn from the leads you actually capture.

Meta CAPI

Server-side conversion tracking for Meta Ads with full attribution data.

Meta Ads Pixel

Track form views, steps, and conversions with the Meta pixel.

Google Ads Server-Side API

Send conversions server-side with value and lead-quality signals for smarter bidding.

Google Ads

Track conversions back to Google Ads campaigns for accurate ROAS reporting.

Google Tag Manager

Fire custom events and tags on every form step and submission.

TikTok Ads

Send conversion events to TikTok for campaign optimization and attribution.

ChatGPT Ads

Fire conversion events to ChatGPT Ads (OpenAI) for campaign attribution.

Google Analytics 4

Send funnel events and conversions to GA4.

Everflow

Capture the transaction ID and post conversions back for affiliate attribution.

Verticals

Built for the verticals that buy media

Start from a template for your vertical and launch on your own domain, or build from scratch with AI.

Mortgage

Pre-qualification, refinance, and VA loan funnels.

Insurance

Auto, home, life, Medicare, and final expense quote funnels.

Home services

Roofing, HVAC, solar, windows, and remodeling quote funnels.

Legal

Personal injury, mass tort, and criminal defense intake funnels.

“The Lead Capture product is a must if you’re in lead gen. Before, switching between tools was a headache.”
Joe Niehaus
average conversion lift
34%
average conversion lift
LeadCapture customers
leads captured
5M+
leads captured
On LeadCapture
impressions, on track
1B+
impressions, on track
Across LeadCapture funnels
conversion rate in one funnel test
5.9% → 11.1%
conversion rate in one funnel test
Samuel Miljours, CEO
call-in rates
+12%
call-in rates
SharpeMarketing case study
The LeadCapture flywheel

Need more traffic? Fill Your Funnel is built in.

Fill Your Funnel is the partner network built into LeadCapture. Set up a campaign on your live funnel, and vetted traffic partners send you leads. You only pay for leads that qualify.

Run traffic yourself? Join as a traffic partner and earn by sending leads into other customers’ campaigns.

  • Home services: Kitchen and BathLive
  • Home services: Window and DoorLive
  • LoansComing soon
  • InsuranceComing soon

Requires a live LeadCapture funnel.

  1. 1Build
    Lead generators build funnels on LeadCapture
    Funnels that convert your traffic better.
  2. 2Switch on
    Turn on Fill Your Funnel
    Load a wallet and point a campaign at your live funnel.
  3. 3Get leads
    Vetted traffic partners send leads
    Media buyers and publishers send leads. You pay per lead.
  4. 4Join
    Lead generators join as traffic partners
    Earn by sending traffic into other customers’ campaigns.

Frequently asked questions

Who is this page for?
Businesses that generate leads for their own sales team, such as mortgage, insurance, home services, and legal companies, and that buy media on platforms like Meta and Google.
Does LeadCapture send leads to my CRM?
Yes. Leads post natively to HighLevel and to lead distribution tools like LeadProsper, Juiced, Phonexa, boberdoo, and LeadByte. HubSpot, Salesforce, and other CRMs connect through Zapier or webhooks, and custom systems connect by webhook.
Is LeadResponse included?
Yes. LeadResponse is included with every LeadCapture plan, with the monthly fee waived. You pay only for usage.
Can I try it before I talk to sales?
Yes. Start a 7-day free trial. No credit card required.

Turn the traffic you already pay for into qualified leads.

Start a 7-day free trial. No credit card required.