Legal lead capture templates
Legal intake serves people in crisis, which sets its two rules: every question must be answerable in one tap, and no question may collect the story. These funnels screen cases by category, charge type, injury severity, eligibility criteria, and leave the facts for the attorney call, where privilege lives.
The promise printed on each template page holds here too: Same ad spend. Capture 2X the qualified leads. In legal that means signed-case candidates, screened for statute, criteria, and representation status, at the same media cost, on the ordering behind the platform’s 34% average lift.
▶ Live previewCriminal Defense Intake Form
Charge-type and urgency screening so intake teams call the cases they can take.
View template →
▶ Live previewPersonal Injury Case Evaluation Form
Incident type and treatment status qualify the case before it reaches a paralegal.
View template →Mass Tort Intake Form
Drug and device eligibility screening built around mass tort case criteria.
⚡ Generate this template →SSDI Disability Qualification Form
Work-history and condition screening mapped to SSDI eligibility rules.
⚡ Generate this template →What converts in legal lead capture
Categories, never narratives. Free-text "describe your case" boxes stall completion and create privilege problems. One-tap categories capture everything intake needs to prioritize.
Urgency is measurable. A court date, a garnishment notice, a statute window. Each vertical has a concrete urgency answer, and scoring on it puts the time-critical files first in the callback queue. Lead scoring →
Representation status is the filter. Already-represented inquiries help no one. Asking early keeps them out of billable delivery and out of an intake team’s morning.
The callback race is real. Legal prospects contact more than one firm. Verified phones and sub-second delivery decide who reaches the claimant first, and first usually signs. Real-time verification →
Frequently asked questions
Are these compliant with bar advertising rules?
The template copy avoids outcome promises and collects no case facts, the two structural risks. Your jurisdiction-specific disclaimers drop into editable blocks for counsel to approve once.
What is a qualified legal lead?
A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. Case-screen answers, category, timing, representation, ride on top of it.
Can firms buy these leads instead of running the funnel?
Both models run on the same templates: firms capture for themselves, and legal lead sellers deliver screened files to firms through the routing layer.
Start capturing qualified legal leads
Run a practice-area funnel above, or generate one for your docket.