Mortgage template

VA home loan form template

VA borrowers get asked to prove eligibility everywhere they turn. This template asks the service questions first, branch, status, and benefit history, so by the time a loan officer calls, entitlement is already established and the conversation starts at the rate.

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Opens in the builder, ready to publish

Describe changes and AI rebuilds it your way

mortgage-leads.yourdomain.com
This is the full landing page. Click through it live, or:

Open it on your phone. Links to the live demo funnel, not this page.

The recipe

What's inside this template

Eight questions before the contact ask, each one either an eligibility check or a routing signal. The order mirrors how a VA loan desk actually works a file.

  1. 1

    Branch of service

    Army, Navy, Air Force, Marines, Coast Guard. Opens with a question every visitor can answer with pride and one tap.

    engagement_first
  2. 2

    Property use

    Primary residence, second home, or investment property. VA occupancy rules make this the first disqualifier.

    buyer_qualification
  3. 3

    VA benefit history

    First use or subsequent use changes the funding fee, so the quote math needs it up front.

    intent_capture
  4. 4

    Service status

    Active duty, veteran, reserve, or surviving spouse. Entitlement category decides which lender programs apply.

    conditional_routing
  5. 5

    ZIP and state

    Location pins the county loan limit and matches the lead to a lender licensed where the borrower lives.

    zip_qualificationconditional_routing
  6. 6

    Target home price

    A slider, not a text field. The range sizes the loan against county limits without a phone keyboard.

    range_slider
  7. 7

    Credit band and timeline

    Credit range and purchase timeline separate ready-now files from nurture traffic.

    buyer_qualificationconditional_routing
  8. 8

    Contact details, verified and consented

    All four contact fields on one final step, email and phone verified in real time, consent above the button.

    email_verifyphone_verifytcpa_consent
Why this converts

Built to deliver qualified leads

Same ad spend. Capture 2X the qualified leads. On a VA funnel the eligibility questions are the qualification, and this flow gets them answered before the contact ask. The platform's 34% average conversion lift comes from funnels built in exactly this order.

Eligibility answered before the first call

Branch, status, and benefit history arrive with the lead, so officers spend calls on rates instead of entitlement checks.

Lead scoring

Verified contacts, fewer dead dials

Email and phone verification at capture means the callback list is made of people who can actually be reached.

Lead verification

Licensed-state routing

State capture sends each borrower to a lender licensed in their state, automatically.

Distribution & routing

VA and mortgage marketing notes

Built for the rules that govern VA loan advertising:

  • No implication of VA or government endorsement in the template copy blocks
  • Consent language above the submit button, written for one-to-one contact
  • TrustedForm and Jornaya tokens attach without custom code for buyers who require them
One template, three surfaces
Full landing pagePublish on your domain, sub-200ms loads, 90-100 Lighthouse.
Embedded formDrop the multi-step form into any existing page or site.
Quiz onlyRun the qualification steps standalone and pipe results anywhere.
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Frequently asked questions

Does this template verify VA eligibility?

It captures the eligibility signals, branch, status, and benefit history, as structured fields. Certificate of Eligibility verification stays with the lender; the template makes sure the file arrives complete.

What makes a lead from this form qualified?

A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. The service answers ride along as structured data on top of that check.

Can I route surviving spouses differently?

Yes. Every answer, including service status, can drive a routing rule, so any status can go to its own buyer, campaign, or nurture path.

Can I add steps for down payment or first-time buyer status?

Both are one-click additions in the builder, or describe the change and AI rebuilds the flow with the new step wired into routing.

Guides

Go deeper on mortgage lead gen

Start capturing qualified VA loan leads

Launch this flow as is, or generate a version tuned to your lender mix.

Use this template