Solar template

Solar savings estimate funnel template

Solar call centers burn most of their dials on two dead ends: renters and low-bill households. This funnel asks both questions before anything else, ZIP, homeownership, average monthly bill, so the only files that reach a closer are homes that can host panels and bills big enough to beat.

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solar-leads.yourdomain.com
This is the full landing page. Click through it live, or:

Open it on your phone. Links to the live demo funnel, not this page.

The recipe

What's inside this template

Four qualification steps and two contact steps, in the disqualify-early order solar operators run. The 34% average lift across platform funnels comes from exactly this shape: cheap answers first, personal ones last.

  1. 1

    ZIP code

    Utility rates and incentives are territory-specific, and installers have footprints. One field settles both.

    zip_qualificationengagement_first
  2. 2

    Homeownership check

    The binary that defines the vertical. Renters exit here instead of inside a dialer queue.

    buyer_qualification
  3. 3

    Average monthly bill

    A slider from low to $180-plus. Bill size is the savings math, and sliders finish where number fields stall.

    range_sliderbuyer_qualification
  4. 4

    Property address

    Autocomplete ties the estimate to a real roof for the site assessment that follows.

    address_autocompleteproperty_enrichment
  5. 5

    Contact details, verified

    Name, then email and phone with live verification, collected only after the savings hook has done its work.

    email_verifyphone_verifytcpa_consent
Why this converts

Built to deliver qualified leads

Same ad spend. Capture 2X the qualified leads. Solar Energy World runs this exact qualify-before-the-dial pattern on our platform to feed its closers qualified homeowners from Facebook traffic. Platform-wide, the structure averages a 34% conversion lift.

Closers dial homeowners only

Ownership and bill answers screen the queue, so setter time goes to households that can actually buy.

Lead scoring

Territory-true delivery

ZIP capture routes each homeowner to the installer or buyer covering that utility territory.

Distribution & routing

Verified before the setter calls

Phone and email checks run on the page, protecting contact rates the whole model depends on.

Lead verification

Solar marketing notes

Where the template covers the regulated ground:

  • One-to-one consent above the submit, naming the installer or network that will call
  • TrustedForm and Jornaya support for solar buyers that audit consent
One template, three surfaces
Full landing pagePublish on your domain, sub-200ms loads, 90-100 Lighthouse.
Embedded formDrop the multi-step form into any existing page or site.
Quiz onlyRun the qualification steps standalone and pipe results anywhere.
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Frequently asked questions

Why does the bill question come before the address?

Bill size is the cheapest high-signal answer in solar. Asking it early means low-bill traffic disqualifies before anyone spends a field on them.

What is a qualified solar lead on this funnel?

A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. Homeownership and bill size sit on top as the vertical's gates.

Can I set my own bill threshold?

Yes. The slider bands are editable, and scoring can put any bill level below threshold so it never reaches a buyer.

Does it work for door-to-door follow-up teams?

The address plus verified phone gives canvass teams a mapped, callable list, and source tracking shows which channel filled it.

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Use this template