Lead magnet funnel template
The dirty secret of lead magnets is that most downloads are throwaway emails collecting a PDF. This funnel gates the asset behind a verified address, appends enrichment the moment the email clears, and scores the result, so the guide you wrote earns pipeline instead of a mailing list of ghosts. The generator builds it around your asset.
AI builds it from the recipe below in about 60 seconds
7 days, no credit card
AI builds this one for you
The recipe below is already specced. Press generate and AI assembles your copy of it, on your branding, with the logic wired in.
What's inside this template
Three steps between click and download, each one turning an anonymous grab into an accountable lead. Even this short flow follows the value-first ordering the 34% platform average is measured on.
- 1
Asset offer step
The magnet, shown concretely, cover, contents, the specific thing they get, so the exchange feels fair.
engagement_first - 2
One context question
Company size, role, or use case. A single tap that later separates buyers from students.
buyer_qualification - 3
Email, verified before delivery
The download sends only to an address that passes live verification, which quietly ends the throwaway-email game.
email_verify - 4
Enrichment on capture
The verified address keys an enrichment lookup, so a bare email becomes a person and a company.
contact_score - 5
Instant asset delivery
The magnet arrives immediately by email and on the thank-you step, keeping the promise that earned the address.
intent_capture
Built to deliver qualified leads
Same ad spend. Capture 2X the qualified leads. A magnet funnel that verifies and enriches turns download traffic into twice the leads a sales or nurture motion can actually use. Across the platform, flows with this machinery average a 34% conversion lift.
Downloads become people
Enrichment off the verified email attaches name, company, and context to what would have been a bare address.
Data enrichment →Ghost emails never enter nurture
Verification before delivery keeps invalid and disposable addresses out of your sender reputation.
Lead verification →Hot downloads get flagged
The context answer plus enrichment scores each download, surfacing the ones worth a human follow-up.
Lead scoring →More for general
Lead Generation Form
A general-purpose lead form with qualification and verification wired in from the first step.
Social AdsLinkedIn Lead Gen Form
B2B qualification flow for traffic arriving from LinkedIn campaigns.
GeneralMulti-Step Form
The head pattern itself: engagement questions first, contact fields last, one question per step.
Frequently asked questions
Does verification hurt download rates?
It trims the addresses that were never real, which is the point: the count drops, the usable list grows. Deliverability improves as a side effect.
What makes a download a qualified lead?
A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. For magnet flows, enrichment does most of that lifting.
What assets work best as magnets?
Assets that imply intent: pricing guides, comparison sheets, and templates outperform general education because wanting them signals a project.
Go deeper on general lead gen
Start capturing qualified leads from your content
Generate the funnel around your asset and gate it properly.