Car dealership lead funnel template
A dealership website asks every visitor the same thing: fill in a form and someone will call. Most leave. This funnel opens with the three reasons a shopper is actually there, trade it, finance it, or find it, and lets them pick. The trade path describes their car in five taps. The finance path gets a payment range without a credit pull. The stock path narrows the lot to their budget. Every path ends the same way, with a verified name, phone and email your sales team can call today.
Opens in the builder, ready to publish
Describe changes and AI rebuilds it your way
Open it on your phone. Links to the live demo funnel, not this page.
What's inside this template
Twenty-three steps, but no shopper sees more than eight. The first question routes them, the vehicle and money questions come next, and the contact ask waits until the shopper has told you what they want, the same sequencing behind the 34% platform average.
- 1
What brings you in
Value my trade-in, get pre-approved for financing, or see what is in stock. One tap, three routes, and the shopper feels understood before they answer anything else.
conditional_routingengagement_first - 2
Current vehicle
Trade path only. Year, make and model in three quick taps, then mileage bands and an honest condition pick. Enough for a real appraisal range.
dynamic_dropdownsbuyer_qualification - 3
Payoff status
Paid off, loan, lease, or not sure. Negative equity changes the upgrade math, so it is asked here rather than discovered on the lot.
buyer_qualification - 4
Next vehicle or budget
Trade shoppers pick a body style. Finance shoppers give a comfortable monthly payment and a credit band. Stock shoppers set a price or payment range. Each answer scores the lead.
lead_scoringintent_capture - 5
Timeline
This week, this month, two to three months, or just curious. Routes the urgent ones to the desk first and keeps the browsers in the nurture pool.
intent_captureconditional_routing - 6
Contact details, verified
Name, then phone and email, after a short transition that says the numbers are being put together. Phone and email are verified live, and the TCPA consent sits above the submit.
phone_verifyemail_verifytcpa_consent
Built to deliver qualified leads
Same traffic. More qualified leads. Same traffic. More qualified leads. The platform average of 34% more leads comes from asking the shopper what they want before asking who they are, and this funnel is built on exactly that order.
Three intents, one page
Trade, finance and inventory shoppers each get their own questions from the first tap, so the lead arrives labelled with what to talk about.
Flow logic and routing →Appraisal-ready trade leads
Year, make, model, mileage, condition and payoff status arrive together, so the used-car manager can quote a range before the first call.
Lead scoring →Numbers your BDC can dial
Phone verification at capture keeps fake numbers out of the CRM and gets the callback made while the shopper is still on the couch.
Lead verification →Dealership consent notes
Included on the contact step, ready to edit with your store name:
- TCPA consent text above the submit button, naming the dealership and the callback number
- TrustedForm and Jornaya compatible if the leads are shared with a lender or a network
More for auto
Vehicle Trade-In Form
Dynamic make and model with condition steps for trade-in valuation.
InsuranceAuto Insurance Quote Form
Vehicle year, make, and model captured step by step, with usage, driving record, and ZIP qualifying the risk before any contact fields.
FinancialPersonal Loan Application Form
Amount and credit-band branching that routes each applicant to a matching lender.
Frequently asked questions
Is this a live template or a spec?
Live. You can preview every step above, then use the template to copy it into your account with the landing page, all three paths, the routing and the consent text in place. Swap the placeholder dealership name, advisor and phone number and it is yours.
What is a qualified dealership lead?
A qualified lead is one with a verified email, a verified phone, enriched data, and a Contact Score above your threshold, checked before the visitor leaves the page. Intent, timeline and payoff status give the score its showroom context.
Can I add my inventory or a real appraisal tool?
Yes. The stock path can redirect to a filtered inventory page using the answers as URL parameters, and the trade path can post to your appraisal provider through a webhook. Neither is required for the funnel to capture the lead.
Does the financing path run a credit check?
No. It asks for a self-described credit band and a comfortable payment. The copy says so on the step, which is why shoppers answer it. Your finance desk takes it from there.
Go deeper on auto lead gen
Start capturing qualified dealership leads
Use the template, swap in your store name and number, and take trade, finance and inventory leads from one page this week.