LeadCapture Now Integrates with Verfi

If you sell leads, you already know the drill. A buyer disputes a lead. You pull records, forward timestamps, argue over whether the consumer actually filled out the form. The lead was real. The proof was thin.

Today we're rolling out a native integration with Verfi, a session-level verification tool that records the full consumer journey on your landing page and generates a shareable proof link buyers can watch before they pay. It's free for LeadCapture users, no volume caps, and it takes about 60 seconds to enable.

If you already use TrustedForm, Verfi is an additional option. You can run both, or you can use Verfi on its own. More on that below.

What Verfi Actually Does

Verfi sits quietly on your LeadCapture funnel and records the full session. Every mouse movement, click, scroll, field focus, and form interaction gets captured. When a lead submits, Verfi generates a unique proof link tied to that specific session.

You can share that link with any buyer. They click it, watch the replay, and see the consumer filling out your form in real time. No account. No login. No platform access required. Just a URL and a video of the lead actually happening.

Here's a live example from Verfi: https://verfi.io/demo-proof

The PII captured in the session is hashed at the point of capture, so the proof is cryptographically tied to the specific consumer. That means certs can't be reused, recycled, or attached to a different lead later.

Why This Matters for Sellers

There are three specific reasons we think this moves the needle for lead sellers.

1. Validated leads command a higher price

Buyers pay a premium when they can see proof of real consumer interaction. You're no longer selling a row of data. You're selling a row of data with a video that proves the consumer sat on the page, filled out the fields, and submitted on their own. That's a different product, and it trades at a different price.

2. Disputes get settled in minutes, not days

When a buyer pushes back on a lead, the back-and-forth is usually what kills the relationship. With Verfi, you send the proof link. The buyer watches the session. The dispute is over. No email chains, no screenshots, no "we'll look into it." This alone has saved some publishers hours of ops time per week.

3. Cert reuse becomes impossible

Because the PII is hashed at capture and tied to the session, a Verfi proof cannot be detached from its original lead and reapplied to another. That protects you from bad actors downstream and protects your buyers from fraud upstream. It also gives your compliance team a cleaner paper trail than most traditional cert providers.

What It Costs

Free for you.

Verfi's SDK is free for publishers. No volume limits. No feature gating. No "upgrade to the pro tier to unlock X." If you're capturing 500 leads a month or 500,000, the pricing is the same: zero.

On the buyer side, Verfi charges per session claimed. There are no annual minimums, no bundled products, and no required commitments. Buyers pay only for what they actually inspect.

For comparison, TrustedForm's published pricing starts at $0.15 per cert for Retain and $0.15 per cert for Verify, with contracted plans typically requiring a $24K+ annual commitment. Verfi also includes 3-year retention by default, which is a common add-on cost elsewhere.

If you already have TrustedForm running, keep it. Run both. Some buyers prefer one, some prefer the other, and stacking doesn't cost you anything on the publisher side.

How to Enable Verfi in LeadCapture

No code changes. No custom JavaScript. No developer ticket.

1. Go to your funnel settings inside LeadCapture
2. Open Integrations
3. Toggle on Verfi
4. Paste in your Verfi API key
5. Set the proof URL field name (this is the field Verfi writes the proof link into, so it passes through to your CRM or lead buyer alongside the lead data)
6. Save

That's the whole setup. From your next submission onward, every lead captured through that funnel will have a Verfi proof link attached.

You'll want to map the proof URL field in your webhook or integration destination (LeadProsper, LeadByte, Phonexa, HighLevel, Zapier, or wherever your leads land) so the link travels with the lead to the buyer automatically.

If you don't have a Verfi account yet, you can sign up directly at verfi.io. The full integration guide for both sellers and buyers is here: https://verfi.io/docs/integration-guide

Who Should Turn This On

Honestly, most LeadCapture users selling into regulated verticals should at least evaluate it. If you're in any of these spaces, it's worth trying:

• Insurance (auto, home, health, Medicare, final expense)
• Mortgage and refinance
• Solar
• Legal lead gen (especially mass tort and personal injury)
• Home services
• Financial services and debt

Anywhere buyers are paying $10+ per lead and want confidence the consumer is real, session proof is a clean answer.

Start Capturing Verified Sessions

The integration is live for all LeadCapture plans starting today. Turn it on, paste your API key, and every new lead comes with session-level proof attached.

If you're not on LeadCapture yet, you can start a free 7-day trial at leadcapture.io. No credit card required, 60-day money-back guarantee.

Questions about how to wire Verfi into your specific buyer workflow? Reach out. We're happy to walk you through it.