If you’re generating inbound leads, you already know that compliance isn’t optional especially when it comes to regulations like TCPA, CCPA, GDPR, and A2P SMS. The problem?
Most lead gen workflows treat consent like a checkbox instead of what it really is: a critical safeguard against lawsuits, fines, and complaints.
That’s why we built pre-written consent templates inside of LeadCapture.io—to help you avoid compliance headaches, launch campaigns faster, and protect your business, clients or buyers from day one.
Opinion: Consent Isn’t Just Compliance—It’s a Competitive Advantage
If you’re reading this, you already take consent seriously, especially after the FCC’s recent 1-to-1 ruling shook up the lead gen world, which was overturned at the last minute. So I’m not here to lecture you on what happens when you get it wrong.
Instead, let’s talk about what happens when you get it right.
Because when you treat consent as more than a checkbox, it becomes one of your biggest growth opportunities.
Here’s why:
- You build trust with leads: Clear, transparent consent = more trust. And more trust leads to higher conversion rates.
- You build trust with clients and buyers: Compliant, verified leads show you’re serious about quality, keeping clients longer and making your leads more valuable.
- You generate better leads: When leads know what they’re opting into, they’re more responsive. That means higher contact rates and more revenue.
And that’s just the start.
That’s why this post doesn’t just give you templates and send you on your way.
So let’s drive into the templates.
TCPA Consent Template
What it is: The Telephone Consumer Protection Act (TCPA) governs how you can legally contact leads via phone and SMS in the U.S.
Why it matters in lead gen: Failure to capture proper TCPA consent is one of the most common and most costly compliance risks in performance marketing and lead gen. If you’re dialing without proof of opt-in, you’re wide open to legal action.
Use this template:
By clicking the submit button, I expressly consent by electronic signature to receive communications via automatic telephone dialing system or by artificial/pre-recorded message, email or by text message from this website and multiple partner companies or their agents at the telephone number above (even if my number is currently listed on any state, federal, local, or corporate Do Not Call list) including my wireless number if provided. Carrier message and data rates may apply. I understand that my consent is not required as a condition of purchasing any goods or services and that I may revoke my consent at any time. I also acknowledge that I have read and agree to the Privacy Policy and Terms & Conditions.
Source: Inspired by TCPAworld.com
Important: Do not forget to link to your Terms & Privacy Policy.
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
TCPA Consent Template for Multiple Companies
What it is: When leads may be contacted by more than one partner (e.g. in a lead marketplace), this template enables transparent disclosure.
Why it matters in lead gen: You reduce compliance risk in lead gen by naming specific entities. This is crucial if you’re selling or distributinghttps://leadcapture.io/pricing leads.
By clicking {Insert Button CTA Text} below I am providing my ESIGN signature and express written consent agreement to permit the company, or companies selected below and provide calling on behalf to contact me at the number provided above for marketing purpose including through the use of {automated technology}, {SMS/MMS message}, {AI generative voice}, and {prerecorded and/or artificial voice messages}. I acknowledge my consent is not required to obtain any good or service and to be connected with sellers that can fit my needs without providing can call {888-xxx-xxxx}
Select as many companies as you’d like to hear from, Or Select All
Important: Be sure to add each company name within checkboxes, add links and update all placeholder text.
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
CCPA Consent Template
What it is: The California Consumer Privacy Act gives consumers the right to know, delete, and opt out of the sale of their personal information.
Why it matters in lead gen: California-based leads or businesses must include language that makes users aware of their rights—and your practices.
We collect and use personal information for the purpose of responding to your inquiry, providing services, and improving our website. Under the California Consumer Privacy Act (CCPA), California residents have the right to access, delete, and opt out of the sale or sharing of their personal information. Read our full Privacy Policy or Do Not Sell My Info to learn more.
Important: Add a checkbox below the text.
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
GDPR Consent Template
What it is: The General Data Protection Regulation applies to any business dealing with EU citizens.
Why it matters in lead gen: Proof of consent for leads is not optional. You must explain why you’re collecting data, how it will be used, and obtain clear opt-in.
By submitting this form, you consent to us storing and processing your personal data to respond to your inquiry. You can withdraw your consent at any time. For more information on how we use and protect your data, please review our Privacy Policy.
Important: Do not forget to add a checkbox. The checkbox must not be pre-selected and must be required.
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
A2P SMS Consent Template
What it is: Application-to-person messaging (A2P) is regulated to prevent spam and misuse in SMS marketing.
Why it matters in lead gen: Even if your leads are expecting a message, A2P SMS compliance means you must disclose this and get explicit consent.
By providing your phone number, you agree to receive recurring SMS messages from [Your Company Name] related to [insert purpose — e.g., updates, reminders, promotions]. Message and data rates may apply. Consent is not a condition of purchase. You may opt out at any time by replying STOP
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
PIPEDA Consent Template
What it is: Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) covers how private-sector companies collect and use personal info.
Why it matters in lead gen: If you’re collecting data from Canadians, you need consent that complies with PIPEDA—not just a catch-all statement.
By submitting this form, you consent to [Your Company Name] collecting, using, and storing your personal information to respond to your request, in accordance with our Privacy Policy.
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
CASL Consent Template
What it is: Canada’s Anti-Spam Legislation (CASL) requires businesses to get express permission before sending marketing emails or texts.
Why it matters in lead gen: Similar to GDPR, but focused on electronic communications. CASL violations can mean big fines—this template helps you stay clean.
I agree to receive marketing emails, updates, and other promotional content from [Your Company Name]. I understand I can unsubscribe at any time. For more details, please see our Privacy Policy.
CTA: Want to use this template? Sign up for a free trial of LeadCapture.io
Storing Proof of Consent in a Tamper-Proof System
Before you grab your consent template and plug it into your form (using LeadCapture.io can simplify this process), remember that consent involves more than just displaying legal jargon.
You must also retain proof of consent, ideally within your CRM. Even better, store it in a third-party system where you can securely maintain proof of consent.
If you can’t prove that consent was given, it’s as if you never had it.
One of the benefits of using LeadCapture.io to setup your consent is that it also automatically stores every consent action in a secure system:
- Timestamped record of consent
- Captured opt-in text
- Immutable logs stored for up to 5 years
- Searchable by lead, tag, and campaign
- And even includes your ActiveProspect Trusted Form and c records if you’re capturing them.
This isn’t just for peace of mind, it’s your insurance policy. If a lead ever says “I didn’t opt in,” you can pull up the full record in seconds.
Next Steps: Simplify Compliance Using LeadCapture.io
If you’re in compliance-driven industry looking to minimize the stress and of managing consent, LeadCapture.io offers an excellent solution with features like:
- One-click consent template insertion (no more back and forth with legal or marketing)
- Consent form integration with CRMs
- Tamper-proof consent storage and verification
- Customizable consent copy for TCPA, GDPR, A2P, and more
- ActiveProspect Trusted form and Jornaya integrations
Whether you’re a performance marketer, lead seller, or compliance-conscious agency, this gives you the confidence to scale without crossing any legal lines.
