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TCPA 1 to 1 Consent Made Simple: Requirements, Templates, Examples and Best Practices

Want to ensure your lead capture campaigns are compliant with the new TCPA 1:1 consent requirements? You’re in the right place. This quick guide covers everything you need to know to set up compliant lead capture forms, from key requirements to actionable templates and language. And it’s all free! No opt-in required.

What's TCPA one to one consent?

TCPA 1:1 consent is the explicit, individual permission a business must obtain from a consumer to contact them via phone calls, texts, or automated telecommunication methods for each specific seller – addressing the ‘lead generation loophole’

In lead capture, this involves clearly requesting and documenting a lead’s authorization for each individual seller when collecting their information, ensuring that consent is specific to each seller’s communications.

Core TCPA Requirements for Your Lead Capture Forms

You know your forms need to be TCPA-compliant, but what exactly are the requirements? Here’s the full list, courtesy of Troutman Amin, LLP, at TCPAworld.com.

Disclosure must reference language on button
Disclosure must reference SMS/MMS is those will be used in campaign
Must reference AI generative voice if will be used in campaign
Disclosure must reference marketing
Disclosure must reference ESIGN Act
Disclosure must advise companies may call on seller’s behalf
Disclosure must allow consumer to select good/service providers individually
Disclosure must advise consent is not required to obtain any good/service/credit
A small “select all” option CAN be provided but must not be forced on consumer
Consumer must be able to obtain service without providing consent
Disclosure must mention prerecorded or artificial voice messages, if applicable
Only a reasonable number of companies should be displayed to consumer
Phone number should be supplied on same page as consent is provided.

If you’re thinking, “Whoa, this is way more intense than I thought! How do I make sure my lead capture forms are good to go for TCPA 1:1 consent?” Don’t sweat it—we’ve got you. Scroll down for some easy-to-use templates and tips 👇

TCPA Consent Language Templates for Your Lead Capture Forms

To keep things simple, we’re sharing two templates: one for obtaining TCPA consent when your lead capture forms involve multiple companies, and another for when you’re only sending leads to a single company (maybe even your own!). Credit for these templates goes to Troutman Amin, LLP, at TCPAworld.com

TCPA one to one consent template for multiple companies

Use this is you need to capture consent of more than one company in your lead capture forms.

By clicking {Insert Button CTA Text} {above or below}, I am providing my ESIGN signature and express written consent agreement to permit the company, or companies selected below, and parties calling on their behalf to contact me at the number provided above for marketing purposes, including through the use of {automated technology}, {SMS/MMS messages}, {AI generative voice}, and {prerecorded and/or artificial voice messages}. I acknowledge that my consent is not required to obtain any good or service and that I can be connected with sellers that can fit my needs without providing consent by calling {888-xxx-xxxx}.

I also confirm that by clicking the button, I agree to the {Terms of Service} and {Privacy Policy}.

Select as many companies as you’d like to hear from, or Select All.

[ ] Company A

[ ] Company B

[ ] Company C

Example

TCPA one to one consent template for single company

Use this is you need to capture consent for just your company.

By clicking {Insert Button CTA Text} {above or below} I am providing my ESIGN signature and express written consent agreement to{company name} provide calling on behalf to contact me at the number provided above for marketing purpose including through the use of {automated technology}, {SMS/MMS message}, {AI generative voice}, and {prerecorded and/or artificial voice messages}. I acknowledge my consent is not required to obtain any good or service and to be connected with sellers that can fit my needs without providing can call {888-xxx-xxxx}

I also confirm that by clicking the button, I agree to the {Terms of Service} and {Privacy Policy}.

Example

Need help creating TCPA compliant lead capture forms?

See how LeadCapture.io’s TCPA one to one consent solution can help you easily capture, store, and route consent dynamically.

TCPA 1 to 1 Consent Made Simple: Requirements, Templates, Examples and Best Practices

What's TCPA one to one consent?

Core TCPA Requirements for Your Lead Capture Forms

TCPA Consent Language Templates for Your Lead Capture Forms

TCPA one to one consent template for multiple companies

Example

TCPA one to one consent template for single company

Example

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