In this post, I’m going to show you how Renewal By Anderson, captured qualified window replacement leads with a simple quiz funnel.
I found this the the other day, when searching for new windows.
And let me tell you, this thing is dangerously effective. Model this and you might start getting too many leads!
So, I’m breaking it down right here, and even if you’re not in this exact industry, you’d be nuts to skip this.
Why? Because what I’m about to show you can be slapped onto almost any funnel — whether you’re in home services, B2B, financials, or anything in between.
In fact, you can grab the template right here and use it with LeadCapture.io
Before we dive in, let me hammer in two points:
- Keep it stupid simple – Andersen isn’t playing around or overthinking. They strip out all the fluff and focus on what matters. This funnel isn’t clogged with endless “should the button be rounded or square?” debates. Analysis paralysis is poison.
- Copy What Works – Heard this from Tony Robbins: “Find someone doing something right and model it.” That’s it. Doesn’t have to be complicated.
Short on time? Watch the break down here:
How I found Renewal by Anderson’s New Window Installation Lead Quiz
It all started when I typed “new window installation” into Google, and bam — an ad popped up from Renewal by Andersen. I clicked, and this page got right to the point.
Now check out the simple landing page that this ad leads to.
Here’s where it gets good – the funnel/quiz:
Andersen’s team knows they’ve got mere seconds to grab attention, especially from paid traffic.
A boring “get a quote” button isn’t gonna cut it. Instead, they drop an interactive quiz right there (P.S. you can create these right inside of LeadCapture). Here’s a template for you.
First question?
“What replacement services are you looking for?”
Simple as it gets. No over-design, no nonsense — which is where most funnels fail, by the way. Design bloat kills conversions (more on that another time).
Then they ask how old your windows are (genius for their sales process).
Then comes my favorite part:
“What problems are you having with your windows or doors?”
Then they ask how old your windows are (genius for their sales process).
This one’s pure gold for three reasons:
- It makes prospects think about their pain before asking for contact info. Powerful psychology that leads to more conversions.
- The marketing team gets valuable ammo for personalized follow-ups. They can target emails, direct mail, even ads to each prospect’s specific problem.
- The sales team knows exactly what to focus on. There’s no fumbling around; they’re prepped for a meaningful conversation. I use the same approach over at LeadCapture and it saves me a ton of time, just knowing what potential pains someone has before speaking with them.
Finally, they get to the contact form — but with a subtle change.
Instead of “submit,” they say “claim your offer.”
This is brilliant becuase prospects feel like they’re getting something instead of giving something.
This is what we call the ‘value skew’ — and once you put this into practice it’s game changing. More on that in another email.
There’s a reason this tiny funnel is mopping the floor with most standard contact forms and “get a quote” buttons.
The Renewal by Andersen team knows what they’re doing, and they’re probably laughing all the way to the bank with lower CPLs and higher conversion rates.
Final thoughts on generating Window Replacement leads with a simple quiz funnel
This is really just the start of what’s possible.
If I were Renewal by Anderson, then I’d be testing different forms, layouts, and even engagement settings like turning into into an exit intent popup.
Here’s the key though, find what works, model it, and call it a day. This stuff isn’t rocket science. Someone already figured it out. Just model them today, and you’ll be more successful tomorrow.
P.S. You can grab a template right here and model to work from.
