About Ignite Visibility
Ignite Visibility is an ROI driven digital marketing agency, rated by Clutch as the #1 search engine marketing company in the US, UK, and Canada. They are experts in the field of Paid Media, SEO, Inbound Marketing, Social Media, and Conversion Rate Optimization.
Quick Facts
- Customer Type: Marketing Agency
- Client Industry: Legal, MVA
- Channels: Paid Search, SEO, Paid Social, and Display
- Landing Page Platform: Unbounce & WordPress
Results
- LeadForm Conversion Rate: 9.9%
- Industry Average: 3.3% *
- Percent increase compared to industry: +200%
*Industry average is based on Unbounce’s study of the average conversion rate per page
Why LeadCapture.io?
Ignite Visibility signed up for LeadCapture.io back in 2019 and six years later their client is a top 1% lead generator using LeadCapture.io.
They calls were to:
1) Replace their client’s existing form software with a more reliable solution: Ignite Visibility was experiencing issues with leads not posting, load times, and not being able to measure form drop-off.
2) Pre-qualify leads using interactive, lead forms forms on their Unbounce pages: While Unbounce is one of the best landing page builders around (and our favorite) they leave a lot to be desired when it comes to creating multi-step forms.
By switching to LeadCapture.io’s Forms, they were able to achieve the objectives for their client.
- Performance increased
- Leads successfully posted to client’s CRM consistently using Leadspedia
- And they were able to measure form drop-off at the step level to further improve conversions.
As you’ll see from their implementation, LeadCapture.io enables Ignite Visibility to go beyond just a basic form on their client’s landing page.
Ignite Visibility’s Implementation of LeadCapture.io on Their Client’s Landing Page
Ignite Visibility is using LeadCapture.io’s interactive lead capture forms on PPC landing pages across the following channels: Paid Search, and Display Advertising (paid social and native).
Important note: We have decided to keep Ignite Visibility’s client private. We’ve modified the landing page to remove their client’s branding and any mention of the client.
Here’s an example of the LeadForms installed on one of their custom landing pages:
There are four possible ways that a visitor can interact with the form:
- By clicking “Check for Free”
- By clicking the welcome message in the bottom right hand corner
- Timed Pop-up
- Exit Intent Pop-up (Used as a fall-back. If the visitor does not interact with the form, then an exit intent fallback will kick-in to make one last attempt to engage the visitor before they leave the page)
Between using exit popup, timed pop-up, and the on-site message in the bottom corner, the above settings almost guarantees an increase engagement with their forms.
Now, here’s an example of one of their LeadForms in action:
IgniteVisibility is using our standard chat style lead form. LeadCapture.io offers a number of templates including: embedded forms, forms with custom backgrounds, and full screen options. This particular style is one of our favorites because it’s sleek, lightweight and proven to convert.
The thing that we like about their implementation is its simplicity. The form starts by asking a simple question to engage the visitor, while the headline at the top reminds the prospect that they are requesting a free evaluation.
Custom CRM Integration & Features
When Ignite Visibility first got started with us, they were posting leads into their client’s lead distribution tool, Leadspedia, through Zapier.
Knowing that reliability was important to Ignite Visibility, we built a custom integration directly into Leadspedia. This allowed us to cut out Zapier and provide a more reliable method of posting leads from the LeadForm into their client’s CRM.
In addition to building a custom integration, we’ve also built a number of features upon request, ranging from Dynamic Step Replacement to posting to different lists based on conditional logic.
White Labeled Lead Notifications
In addition to sending leads straight into their client’s CRM, lead notifications are also delivered through email.
Ignite Visibility is using our white-labeled lead notification feature to brand the emails so they are delivered on behalf of Ignite Visibility, rather than LeadCapture.io.
The image above is an example of a white-labeled lead notification. The “From” address and “Reply-to” are both branded, and we have stripped out all LeadForms’ branding from the email.
Saving Time With Our Concierge Onboarding and Setup Help.
To help Ignite Visibility get set up as fast as possible so the team could continue to focus on what they do best, we provided full setup for all lead capture forms and guidance to help the team take over after being setup and onboarded.
Even years after the initial setup, we continue to help Ignite Visibility setup new forms and make changes to existing forms — all it takes is a simple email to us and we get to work.
Looking Towards the Future
What to do next:
Ready to try LeadCapture.io? Click here for plans and pricing
Need help driving traffic to your site? Check out Ignite Visibility
