How Ignite Visibility Boosts Lead Conversions 200% Above Industry Average with LeadCapture

At a Glance

| | | |---|---| | Company | Ignite Visibility | | Type | Marketing Agency | | Industries | Legal, MVA (Motor Vehicle Accident) | | Channels | Paid Search, SEO, Paid Social, Display | | Landing Pages | Unbounce & WordPress |

The Results

• 9.9% conversion rate on LeadCapture forms (industry average: 3.3%)
• +200% above industry standard conversion performance
• Top 1% lead generator using LeadCapture

The Problem

Ignite Visibility is the #1-rated search engine marketing firm in the US, UK, and Canada according to Clutch. They specialize in Paid Media, SEO, Inbound Marketing, Social Media, and Conversion Rate Optimization.

Their original form software had serious reliability issues:

• Leads not posting — submissions were being lost
• Slow load times — impacting page speed and quality scores
• No drop-off measurement — no way to see where visitors abandoned the form

For an agency managing millions in ad spend for their clients, every lost lead and every slow page load costs real money.

The Solution

Ignite Visibility replaced their existing forms with LeadCapture's interactive multi-step lead capture forms deployed across PPC landing pages.

Implementation

The team deployed LeadCapture forms with four interaction methods:

1. "Check for Free" button — primary CTA on landing pages
2. Welcome message — greeting visitors when they land on the page
3. Timed pop-ups — triggered after time-on-page thresholds
4. Exit-intent pop-ups — capturing visitors before they leave

Chat-Style Forms

The forms were designed in a chat-style format, creating a conversational experience that felt more engaging than traditional forms. This approach significantly improved completion rates.

Custom Integration

Initial setup used Zapier to post leads to their Leadspedia CRM. To improve reliability, LeadCapture developed a custom direct Leadspedia integration — bypassing Zapier entirely for faster, more reliable lead delivery.

Additional custom features included:

• Conditional logic for routing leads to different CRM lists
• White-labeled email notifications appearing from Ignite Visibility's brand
• Dynamic step replacement based on user responses

Analytics That Matter

With LeadCapture's built-in form analytics, Ignite Visibility could finally measure drop-off at individual step levels — something their previous form provider couldn't do. This visibility let them optimize each step of the funnel for maximum completion rates.

The Relationship

LeadCapture provided full concierge onboarding and setup assistance, with ongoing support for form creation and modifications continuing years after initial implementation. This white-glove support model meant the Ignite Visibility team could focus on strategy while LeadCapture handled the technical implementation.

Key Takeaway

By switching to purpose-built lead capture forms with real-time analytics, Ignite Visibility achieved conversion rates 3x the industry average — proving that the right form technology can be a significant competitive advantage for agencies managing performance campaigns.