Nick Pifer of Direct Marketing Media didn’t just improve lead quality and reduce lead returns, he wiped them out. By layering LeadCapture.io into his existing workflow, every lead is now fully verified. That means more confidence when selling leads, and no more returns.
You can hear it straight from Nick in the video below.
Meet Nick: A Lead Gen Pro Who Knows What Works
Nick Pifer runs Direct Marketing Media, a performance-based lead generation company that’s been in business since 2008.
He’s been generating and selling leads for years, and when it comes to quality, he doesn’t cut corners, focusing on driving leads with intent. Nick’s leads are delivered into lead distribution platforms where reliability and verification are everything.
Why LeadCapture.io? Solving the Gaps Other Platforms Miss for Lead Generators and Lead Sellers
Nick still uses tools like ClickFunnels and HighLevel for landing pages, but he needed something different when it came to actually capturing and verifying high intent leads.
Nick noted:
“ If you’re generating leads and you’re using platforms like ClickFunnels, HighLevel, Unbounce, or LeadPages or any of the other landing page softwares out there, one of the things that I’ve really found is a miss, is the multi-step lead capture forms and then how those leads get handled and processed afterwards.”
Nick needed more control over the lead journey, and tools built for real-time lead delivery, not just basic form submissions. That’s where LeadCapture.io came in. It filled a critical gap in his tech stack, giving him the confidence and features he was missing elsewhere.
Certainty That Leads Are Contactable and Have Intent
From the start, Nick noticed how smooth and efficient the setup process is. He and his team had full control over the multi-step journey, and could easily see where prospects dropped off.
But the biggest game changers?
- Real-time email verification that filters out junk and fake emails
- OTP phone verification at the point of submission
Nick told us:
“We’re only allowing valid emails through, no junk emails, no throwaways. And the OTP just gives us a lot more confidence when we’re selling the leads.”
This is one aspect that sets LeadCapture.io apart from other lead capture tools and form builder — the ability to seamlessly capture and verify leads. This ensures that each lead is authenticated and verified before being seamlessly routed back into LeadCapture and integrated with your preferred platforms.
And email verification comes free with any Pro, Plus or higher plan!
Nick’s Results: Zero Returns, Improved Confidence in Leads, and More Conversions
For many lead sellers, 15–30% of leads are returned due to bad data or unreachable contact info. That can cut deep into margins, especially when you’re selling at volume.
But Nick’s results tell a different story.
“We have literally no returns. And I’m not saying literally in the figurative sense. It’s literally we have no returns on leads being uncontactable. They’re putting in the code at the time they’re submitting the leads. So it gives us a lot of confidence as a lead seller to be able to stand on the quality of the lead.”
Leads are verified at the source, which means no surprises later. Just clean, high-intent, contactable leads.
Getting Over the “One More Tool” Hurdle
Like most lead generators and performance marketers, Nick wasn’t thrilled about the idea of adding another platform. But he quickly saw how LeadCapture.io helped him test faster and convert more leads.
“I was worried about adding another tool. But our conversion rates are up, and we can iterate and test way faster than before.”
Tools like ClickFunnels and HighLevel are amazing platforms, but aren’t built for the unique needs of lead sellers and lead generators. LeadCapture.io is — and that made all the difference.
Final Thoughts: If You Need to Generate High Quality, Verified Leads, This Is a No-Brainer
LeadCapture.io fills a gap that few platforms, if any, have solved well for lead generators, lead sellers, and performance marketers. It’s built for capturing high-quality leads using advanced, multi-step forms that plug right into essential tools like LeadProsper, Phonexa, Leadspedia, LeadByte, TrustedForm, and more.
But the real value isn’t just in building smarter forms. It’s in capturing leads that are verified and contactable, which means fewer returns if you’re selling leads, and fewer complaints if you’re handing them off to clients.
Nick wraps it up best:
“Our conversion rates are up, and more importantly, it allows us to iterate and test really quickly. As much as I love ClickFunnels, HighLevel, and the others, they just don’t have the right tools for lead generators and sellers sending leads into systems like LeadProsper or Leadspedia.”
We’re excited to see where Nick takes it next — and how other lead sellers can follow his lead.
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