How Window Nation Captures Window Replacement Leads With Offers and Urgency

Today, we’re diving into how Window Nation captures a consistent flow of leads using a smart offer and urgency. We’ll explore the strategies they use, from their attention-grabbing offer to the tools that help them add authentic urgency to their pages.

Short on time? Watch the video breakdown here.

Ready? Let’s dive in!

Who is Window Nation?

Window Nation has been around for over 15 years, installing over 1 million windows across more than 100 locations. With numbers like that, it’s safe to say they know a thing or two about capturing and closing leads in the highly competitive window replacement industry.

How does Window Nation use offers & urgency as part of their lead capture strategy?

What sets Window Nation apart is how they structure their offer and integrate urgency into their lead capture process. Let’s take a closer look at the elements that make their strategy so effective.

How does Window Nation structure their offer?

Window Nation understands that to stand out in a crowded market, you need a compelling offer. They cut right to the chase with a headline that stops prospects in their tracks:

“Buy Two Windows, Get Two Windows Free When You Schedule Your Appointment Today.”

Let’s break that down. The average replacement window can cost between $300 to $800. For someone in the market for new windows, this offer translates into potential savings of $600 to $1,600. That’s not just an offer—it’s a powerful incentive.

Is Window Nation’s urgency even authentic?

But Window Nation doesn’t stop at a great offer. They’re also adding a sense of urgency with a countdown clock right next to the lead capture form.

Now, you might be thinking, isn’t the use of urgency a bit gimmicky? Sometimes, yes. But when done right, it’s a powerful conversion tool. Urgency taps into the fear of missing out (FOMO), driving quicker decisions and higher conversion rates.

So, is Window Nation’s urgency real or just a tactic? Diving into their site’s code, we discovered they use a tool called IntelliWP.com, which offers an evergreen countdown timer.

This timer creates personalized urgency by showing a consistent countdown for each visitor, encouraging them to act quickly without being deceptive.

How does the count down clock look on mobile?

With more users browsing on mobile devices, Window Nation ensures their offer, urgency, and form are all prominently displayed above the fold on mobile screens.

This mobile optimization ensures that potential leads can quickly see the offer and take action without unnecessary scrolling or distractions.

Is the offer consistent across the entire site?

At this point, you might be wondering if the offer is a one-time gimmick or a core part of their lead capture funnel? A quick glance at their homepage reveals that the same offer and urgency are front and center, proving that this strategy is integral to their lead generation efforts.

They even use an exit-intent pop-up to re-engage visitors who are about to leave, reinforcing the offer one more time.

Quick plug — you can build exit intent popups like this that can also capture the leads using LeadCapture.io.

What happens when you submit their form?

Interestingly, their lead capture form is quite basic—just a few fields asking for essential information and there is definitely room for optimization, such as using an interactive lead capture form, like the type we offer at LeadCapture.io

Upon submitting the form, leads are taken to a thank-you page outlining the next steps. It’s a straightforward process, but it works.

And just as expected, the follow-up begins almost immediately, with phone calls, emails, and text messages ensuring that Window Nation stays top of mind for their prospects.

In fact, I got hit with 20 calls over the course of two days. I’m not sure if that’s by design, or if Window Nations follow-up system has gone off the rails. Either way, with follow-up like that, they’re really hard to ingore.

What are some takeaways from studying Window Nation’s lead capture strategy?

So, what can we learn from Window Nation’s lead capture strategy?

1. Lead with a Strong Offer: A compelling offer like “Buy Two, Get Two Free” can make all the difference in capturing attention in a competitive market.
2. Use Authentic Urgency: Adding a legitimate sense of urgency, like a countdown clock, can significantly boost conversion rates, but keep it real and don’t use fake urgency.
3. Consistency is Key: Repeating the offer across multiple touchpoints ensures that it stays top of mind for prospects, increasing the chances of conversion.
4. Optimize for Mobile: With a growing number of users on mobile, ensuring that your offer and form are easily accessible on small screens is crucial.
5. Keep the Process Simple: A straightforward lead capture form and clear next steps can reduce friction and encourage more prospects to complete the lead capture process.

That’s a wrap for this edition of the Lead Capture Blueprint. If you found this breakdown helpful, share it with someone who could benefit from it. Have a specific industry or company you want me to cover in the next Lead Capture Blueprint? Reach out and let me know.

For more content like this, check out our past LeadCapture Blueprint episodes here.