Case Study

About Ignite Visibility

Ignite Visibility is an ROI driven digital marketing agency, rated by Clutch as the #1 search engine marketing company in the US, UK, and Canada. They are experts in the field of Paid Media, SEO, Inbound Marketing, Social Media, and Conversion Rate Optimization.

Quick Facts

• Customer Type: Marketing Agency
• Client Industry: Legal
• Channels: Paid Search, SEO, Paid Social, and Display
• Landing Page Platform: Unbounce & WordPress

Results

• LeadForm Conversion Rate: 9.9%
• Industry Average: 3.3% *
• Percent increase compared to industry: +200%

*Industry average is based on Unbounce’s study of the average conversion rate per page

Why LeadForms?

When Ignite Visibility signed up for LeadForms, they had two objectives:

1) Replace their client’s existing form software with a more reliable solution: Ignite Visibility was experiencing issues with leads not posting, load times, and not being able to measure form drop-off. 

2) Pre-qualify leads using conversational forms on their Unbounce pages: While Unbounce is one of the best landing page builders around (and our favorite) they leave a lot to be desired when it comes to creating multi-step forms.

By switching to LeadForms Forms, they were able to achieve the objectives for their client. 

• Performance increased
• Leads successfully posted to client’s CRM 
• And they were able to measure form drop-off at the step level by integrating LeadForms with Google Analytics and Data Studio.

As you’ll see from their implementation, LeadForms enables Ignite Visibility to go beyond just a basic form on their client’s landing page. This is because LeadForms:

• Are more interactive than basic forms 
• Guarantees increased engagement when using pop-up settings
• Provides a better user-experience by breaking questions into multiple steps
• And feel more personal by showing a friendly face right on the form

Ignite Visibility’s Implementation of LeadForms

Ignite Visibility, is using LeadForms on PPC landing pages across the following channels: Paid Search, and Display Advertising (paid social and native).

Important note: For privacy reasons, we have decided to keep Ignite Visibility’s client private. We’ve modified the landing page to remove their client’s branding and any mention of the client. 

Here’s an example of the LeadForms installed on one of their custom landing pages:

There are four possible ways that a visitor can interact with the form:

1. By clicking “Check for Free”
2. By clicking the welcome message in the bottom right hand corner
3. Timed Pop-up 
4. Exit Intent Pop-up (Used as a fall-back. If the visitor does not interact with the form, then an exit intent fallback will kick-in to make one last attempt to engage the visitor before they leave the page)

Between using exit popup, timed pop-up, and the on-site message in the bottom corner, the above settings almost guarantees an increase engagement with their forms. 

Now, here’s an example of one of their LeadForms in action:

IgniteVisibility is using our standard LeadForm. We offer a number of templates including: embedded forms, forms with custom backgrounds, and full screen options. This particular style is one of our favorites because it’s sleek, lightweight and proven to convert. 

The thing that we like about their implementation is its simplicity. The form starts by asking a simple question to engage the visitor, while the headline at the top reminds the prospect that they are requesting a free evaluation.