Form & Funnel Analytics

AI-Powered Funnel Analytics That Give You Full Visibility

Track every click, drop-off, and conversion across your forms and funnels — then ask AI why your numbers changed and what to do about it.

AI Intelligence
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AI Intelligence

"Why did my conversion rate drop this week?" — AI analyzes your data and tells you. Daily and weekly insight reports delivered automatically, grounded in expert knowledge and your actual performance.

  • Ask AI why your numbers changed and get actionable answers
  • Daily and weekly insight reports delivered automatically
  • Recommendations grounded in expert knowledge and your actual data
  • Works across all your funnels — any campaign, any time period
Funnel Steps
8 steps in this funnel
Views
Compl.
Conv
1
Property Type
Form
2,847
2,134
74.9%
2
Address
Form
2,134
1,892
88.7%
3
Energy Usage
Form
1,892
1,654
87.4%
4
Roof Condition
Form
1,654
1,387
83.9%
5
Contact Info
Form
1,387
924
66.6%
6
Verify Phone
OTP
924
812
87.9%
7
Email
Form
812
786
96.8%
8
Thank You
Thank-You
786
786
100%
Step 5 (Contact Info) has the highest drop-off at 33.4% — consider reducing required fields

Step-by-Step Funnel Analysis

Identify exactly where visitors abandon your lead funnels and forms. A visual funnel chart breaks down every step so you can pinpoint friction and optimize for higher completion rates.

  • Visual funnel chart showing completion rate per step
  • Step-over-step drop-off percentages to highlight weak points
  • Historical trend comparison to measure the impact of changes
  • Filter by traffic source, device, or date range
Total Leads
0
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Last Edited
Funnel Name
Views
Leads
Conv
Trend
Solar Savings Quiz
12,480
3,847
30.8%
+18%
Medicare Enrollment
8,920
2,156
24.2%
+12%
Home Insurance Quote
6,340
1,842
29.1%
+9%
Final Expense Leads
4,210
1,263
30%
+15%

Real-Time Dashboard

Monitor your form performance as it happens. See live visitor counts, conversion rates, and lead volume without waiting for batch reports or data delays.

  • Live visitor and submission counts updated in real time
  • Conversion rate tracking with hourly, daily, and weekly granularity
  • Compare performance across funnels, campaigns, and traffic sources
  • Date range filtering with today and yesterday precision
Field-Level Performance
Coming Soon
Field
Drop-off
Errors
Avg Time
Phone Number
18.4%
29%
8.2s
Email Address
6.2%
12%
4.1s
Street Address
4.8%
8%
6.7s
Full Name
1.2%
2%
2.3s
ZIP Code
0.8%
5%
1.8s
Date of Birth
3.1%
15%
5.4s
Phone Number field causes 18.4% drop-off with 29% error rate — add input masking to recover ~240 leads/week

Field-Level Performance (Coming Soon)

Go beyond step-level data. See which individual fields cause the most abandonment, generate the most errors, and slow down your funnel.

  • Drop-off rate per field to identify high-friction inputs
  • Validation error frequency to catch confusing requirements
  • Field interaction data to understand user behavior
  • Use insights to remove, reorder, or simplify problem fields

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