When you talk to Cody Morris, COO of LeadZolo and Juiced, one thing becomes clear: LeadZolo isn’t another lead gen company that throws up a basic form and calls it a day.
Everything about LeadZolo’s approach to lead generation is intentional — data-driven systems, scalable processes, and a clear strategy. The way they’ve integrated LeadCapture into their stack, and how they qualify their leads through the lead funnel is a true masterclass in how to turn a basic form into a conversion powerhouse.
Listen to the LeadZolo story here:
About LeadZolo & Juiced: One Mission: Higher-Quality Leads That Convert
When it comes to lead generation, Cody and the team are focused on one key mission: high quality leads that convert, while squeezing as much profit from their leads as possible through their own lead distribution technology, Juiced.
Quick overview:
- LeadZolo is a pay-per-lead company and marketing partner for real-estate investors and professionals, generating motivated-seller and cash-offer leads across the U.S.
- Juiced is their lead-distribution platform built to help lead-gen companies squeeze more profit from every lead through intelligent routing and delivery.
Together, they form a closed-loop lead-generation system, from capture to conversion to distribution, and LeadCapture comes in on the frontend to help capture and quality their leads.
Cody explains:
”LeadCapture has been such an essential part of both of those businesses. We have used LeadCapture for multiple functions on both the businesses. We use it for intake forms for new client acquisition, as well as our cash offer leads that we generate as a product on the LeadZolo side. And we have now sent through hundreds of thousands of leads. And we’re looking forward to making it a few million.”
Why LeadCapture Was the Perfect Fit LeadZolo’s Needs
Before adopting LeadCapture, the team tried nearly every major quiz, form, and funnel builder on the market. Some were sleek, but too rigid. Others were endlessly flexible but hard to maintain at scale.
LeadCapture hit the perfect middle ground.
As LeadCapture’s founder, John Porrini explains:
“Let’s face it… The lead gen space is crowded with tons of form tools. The problem is, most of them are too generic. They’re built for everyone, which means they usually lack the features and support that serious lead-gen businesses like LeadZolo actually need. From day one, we’ve purpose-built LeadCapture specifically for performance marketing. That’s why it hits that sweet spot… flexible enough to build high performing lead funnels and quizzes, yet structured enough to stay fast, consistent, and scalable.”
That balance became essential as both LeadZolo and Juiced scaled. LeadCapture powers their client-intake forms, cash-offer funnels, and multi-step interactive experiences that convert visitors into verified, high-intent leads.
Turning the Lead Form into a Conversion Focused Lead Funnel
Across both brands, LeadZolo uses LeadCapture to move beyond basic form, transforming what most would call a “lead form” into a conversion-focused lead funnel.
A traditional form simply collects information. A Lead Funnel, on the other hand, guides the prospect through a structured journey, capturing attention, qualifying intent, and increasing motivation with every step.
Using LeadCapture, LeadZolo builds interactive, multi-step experiences that feel more like guided conversations than static questionnaires. Each step is intentionally crafted to ask the right question at the right time, maintaining momentum while subtly qualifying the lead.
This plug-and-play funnel approach lets the LeadZolo team tailor the experience to each use case, whether it’s a cash-offer flow for homeowners or an onboarding flow for new real estate clients. The result is a seamless experience that converts curiosity into commitment.
And the data speaks for itself:
- ⚡ Faster load times keep users from bouncing.
- 📈 Higher completion rates mean more verified leads at lower cost.
- 📱 Optimized mobile performance ensures frictionless conversion on any device.
By elevating the lead form into a true funnel, LeadZolo turns what used to be a transactional step into a strategic conversion asset — one that not only captures data but sets the tone for the relationship from the very first click.
Enriching Leads at the Point of Capture for a Smarter, More Intelligent Lead Funnel
LeadZolo’s focus on lead quality led to one of the most impactful integrations yet:
a custom connection between LeadCapture and Real Estate API.
Cody explains:
“We’ve worked together with the lead capture team to find new solutions develop new features and John and the team have been extremely gracious, kind, intelligent and adaptive to what we’ve needed as, a business.”
For example, instead of using Google’s default address autocomplete, the team collaborated with LeadCapture to integrate Real Estate API’s data-enriched autocomplete feature and skiptracing.
Now, every time a homeowner enters an address, LeadCapture automatically enriches that record with:
- Property value estimates
- Square footage and lot size
- Bedrooms / bathrooms
- Year built and parcel data
- MLS and county information
- Skiptracing DNC info
That enrichment happens instantly, before the lead is ever routed to Juiced, the CRM, and buyers, giving LeadZolo’s clients more context and confidence in every contact.
“It’s not just about generating leads, it’s about generating better leads,” Cody notes. “The Real Estate API integration with LeadCapture lets us do that automatically.”
Staying Ahead with TCPA and 1:1 Consent
Regulations around consumer privacy and communication are always shifting.
When TCPA compliance rules temporarily rolled back, most lead-gen companies turned those systems off. LeadZolo didn’t.
Cody told us:
“ We actually still even use that feature in our business because we believe in it so much and we believe when and if that regulation comes back, we’ll always be ahead of the curve thanks to John and the team. And that actually does increase contact rates with homeowners and real estate investors.”
What’s more, 1:1 consent didn’t just help them LeadZolo stay compliant, it boosted contact rates.
Homeowners who explicitly granted consent were easier to reach and more responsive, improving ROI on outbound efforts.
It’s a great example of LeadZolo’s philosophy: compliance isn’t a cost, it’s a conversion advantage.
The Kind of Care You Won’t Find Anywhere Else
Cody describes the LeadCapture relationship as a partnership, not a vendor contract.
”It’s really cool to see the level of care and attention to detail that you get with LeadCapture You won’t really find that with any other form provider. Not that we found, at least after having done this for a number of years and used a couple of the other competitors.”
That collaboration has produced tangible improvements, from the Real Estate API integration to enhanced field-mapping, consent tracking, and performance optimization across high-volume forms.
From Lead to Revenue: Integrating LeadCapture with Juiced Maximizes Profits
Generating great leads is only half the battle. Turning those leads into profit is where Juiced shines.
Juiced acts as the distribution layer between lead capture and delivery.
It routes, scores, and sells leads in real time, maximizing yield per lead while maintaining transparency and compliance.
Because it integrates directly with LeadCapture, the entire pipeline is automated:
- Capture: LeadCapture collects and enriches data.
- Validate: 1:1 consent and data checks ensure quality.
- Distribute: Juiced routes and sells leads to buyers.
That seamless hand-off allows LeadZolo to squeeze every drop of value from each marketing dollar—turning optimization into measurable profit.
What’s Next: Scaling to Millions of Leads (the Right Way)
With hundreds of thousands of leads already processed, the goal is clear: scale to millions.
The LeadZolo team is doubling down on automation, data enrichment, and maximizing profits using Juiced while maintaining their “quality-first” mantra.
“We’ve already sent hundreds of thousands of leads through LeadCapture,” Cody says. “And we’re looking forward to making it a few million.”
For anyone in performance marketing, real estate, or high-volume lead gen, Cody’s advice is simple:
“Our web forms are snappy. The conversions are high, and, if you want that too and you want a team that really cares and will work with you to grow your business, if you do lead generation or marketing, LeadCapture should be your choice.”
LeadZolo demonstrates what’s possible when technology, partnership, and strategy align.
It’s not about chasing gimmicks or building overly complex funnels.
It’s about precision, personalization, and partnership, and that’s exactly where LeadCapture fits in.
About LeadZolo
LeadZolo is a pay-per-lead company and marketing partner for real-estate investors and professionals, specializing in motivated-seller and cash-offer leads nationwide.
About Juiced
Juiced is a lead-distribution platform that helps lead-generation companies maximize profitability by routing and selling leads more intelligently.
About LeadCapture.io
LeadCapture.io helps performance marketers, lead sellers, and lead gen agencies capture higher-quality leads with interactive lead funnels, compliance features, and advanced integrations, all built for conversion and scale.
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